The Research On Marketing Strategy Of Quanyou Furniture Company

China’s furniture industry has been developing all the way up to now and has experienced many stages of development.It is an industry with great development potential and high research value.Its development is also closely related to macroeconomic development factors,especially in the current real estate policy background of "house,live in,not speculation",severe international relations,the COVID-19 problem is not solved,the global economic downturn and other macro background,the development of furniture industry is also facing great challenges.However,based on the favorable macro conditions such as the continuous uptrend of the national economy,the continuous improvement of residents’ consumption income and the continued existence of demographic dividend,the development of the furniture industry is a coexistence of opportunities and challenges.This article takes Quanyou furniture Co.,Ltd.as the research object,mainly discusses the actual situation of its marketing strategy.First introduces the general situation of the Quanyou furniture Co.,LTD.,and then by using PEST analysis method to analyze the external macro environment of company,and with "porter five" analysis method analysis of the furniture industry environment,and analysis of enterprise internal various aspects ability,combed the enterprise’s positioning and target market selection.It is concluded that Quanyou furniture Co.,Ltd.chooses the target furniture market of national type,all age levels,middle and high-end civilian furniture as the main,office furniture as the auxiliary and comprehensive style.Then,using the 4p theory from the product strategy,price strategy,channel strategy,promotion strategy analysis furniture company,.,marketing mix strategy,including product green production process visualization construction,and push the whole house stores nationwide unified retail price,custom marketing incremental mode between example,implement brand younger plan,etc.,The marketing strategy of the enterprise can be based on the actual ability of the enterprise and the development trend of the industry.Finally,from the four aspects of talent guarantee,organization guarantee,financial guarantee and information guarantee,it analyzes how to guarantee the implementation of the marketing strategy mentioned above,so that enterprises can continue to maintain market share and achieve long-term development in the current environment of fierce competition.Through the study of Quanyou furniture Co.,Ltd home furnishing marketing strategy,it can have theoretical research significance and practical guidance value for the development of Quanyou furniture Co.,Ltd home furnishing itself,and it is also worth learning and reference for other enterprises..let furniture enterprises in the face of the increasingly fierce market environment,reference on how to use marketing strategy to overcome the market is difficult,to further expand the target market,Lock target customer groups to achieve long-term development of enterprises.