Research On Comprehensive Evaluation Of Market Exploitation Capability Of Wind Power Generation Enterprises

The power system reform has brought about a new pattern in the power industry.Online bidding has become a vital trading channel in the power market.Power companies have the right to set prices independently to a certain extent,and the leading players in the power market tend to be diversified.The grid parity of wind power grid enables wind power enterprises to have bidding conditions.The opening of market competition mode brings new opportunities and challenges to wind power enterprises.On the other hand,with the "30·60" goal,the country has actively promoted the clean energy industry.As the core force of national energy conservation and emission reduction,wind power is escorted by various national incentives and support policies,and wind power enterprises are ushering in a period of rapid development.At the same time,the power market is gradually showing a trend of supply exceeding demand,the competition in the existing market is becoming increasingly fierce,and the pressure on the survival and development of wind power enterprises is also increasing.If wind power companies want to develop further,it is imperative to open up new markets.Therefore,wind power companies must consciously improve their market development capabilities to ensure their sustainable survival and development.It is of great significance for enterprises to scientifically evaluate their market development capabilities and formulate improvement strategies.This paper studies the relevant background of the development of wind power enterprises,analyzes the relevant research literature on the development of the power market and gives the significance and necessity of the research.Secondly,it introduces the connotation and composition of market development,enterprise competitiveness,marketing theory,environmental analysis,and evaluation models,which lays an excellent theoretical foundation for the following research.After that,this paper analyzes the macroscopic and competitive environment of wind power enterprises based on PEST and the wave force five-force model,finds out the development dilemma of enterprises,and provides a reference for the construction of the evaluation index system later.Then,based on synthesizing previous research literature and environmental analysis,an evaluation index system including 8 first-level indicators and 19 second-level indicators is constructed.And the combination of FAHP and CRITIC is used to form a combined weighting model,and the fuzzy comprehensive evaluation method is selected as the evaluation model.Finally,Z wind power generation company is selected as the object of empirical analysis,and the market development ability of this enterprise is evaluated based on the model constructed in this paper.Analyze the evaluation results and put forward suggestions for improvement,which provide theoretical basis and practical application reference for other enterprises and subsequent research.