Cultural And Creative Product Design Of Yungang Grottoes

This paper focuses on the design of cultural and creative products in Yungang Grottoes,and tries to explore the design process and methods of analyzing and extracting the visual elements of Yungang Grottoes through scientific means and ultimately transforming them into cultural and creative products,in combination with contemporary aesthetic and spiritual needs.The article systemically combs the development history and cultural connotation of Yungang Grottoes,classifies and sorts out the Buddha statues in Yungang Grottoes,extracts elements and symbols such as patterns,and analyzes the cases of cultural and creative products in excellent Buddhist cultural scenic spots.Through the questionnaire survey,the user’s needs and tendencies are analyzed,and then the computer color extraction technology is used to restore the color of Yungang Grottoes to the greatest extent.The decorative elements of Yungang Grottoes are integrated into cultural and creative products through deconstruction and reorganization with modern design techniques.Ultimately,five images are formed and applied to different carriers.In the promotion of cultural and creative products,three pronged approach is adopted,namely the combination of online and offline,official website promotion and Personal media,to achieve multi-channel and multi-directional publicity.In view of the problems and research,we gave the conclusion of the study at the end of the article,further explaining the design elements and technical path of cultural and creative products in Yungang Grottoes,in order to achieve the perfect combination of cultural heritage and commercial value.The significance of this article is to emphasize that cultural and creative design needs to start from traditional culture,return to culture itself,and focus on modernization and recreation through technological means,promote the inheritance and development of culture,and enrich people’s daily cultural life.