| Recently,the Chinese government has emphasized the development of Chinese traditional handcrafts(CTHs),which is a precious opportunity for developing CTHs.BeijingTianjin-Hebei painted clay sculptures with rich traditional cultural information are the important representatives of CTHs.Under the background of inheriting and developing,analyzing the contemporary value and promoting the modern transformation of the BeijingTianjin-Hebei painted clay sculpture will be a challenge for the development of CTHs in China.This thesis consists of three parts for the study on the Beijing-Tianjin-Hebei painted clay sculptures.Firstly,this study has analyzed the aesthetic features and contemporary value of BeijingTianjin-Hebei painted clay sculpture.At present,the construction of folk art in our country mainly focuses on the inheritance and development of cultural heritage.In this context,promoting the cultural research of Beijing-Tianjin-Hebei painted clay sculpture and analyzing the value trend and practical significance of Beijing-Tianjin-Hebei painted clay sculptures,which is conducive to the healthy development of Beijing-Tianjin-Hebei painted clay sculptures.Therefore,an in-depth discussion of the creative ideas,aesthetic ideas,and value orientation of the Beijing-Tianjin-Hebei painted clay sculptures will help improve people’s positioning and cognition of the Beijing-Tianjin-Hebei painted clay sculptures and break through the development dilemma of the Beijing-Tianjin-Hebei painted clay sculptures.Secondly,this study has researched the innovation and development of Beijing-TianjinHebei folk painted clay sculpture.Japanese Mingei broke through the industrialization’s pursuit of mechanical aesthetics and explored those potential and universal traditional handcrafts in daily life,which changed the public’s cognition of Japanese traditional handicrafts(JTHs),and established a healthy and practical aesthetic concept,thus essentially completing a profound revolution of JTHs and exerting a profound influence on the development of JTHs.By studying the advanced experience of the protection and development of JTHs in the Japanese Mingei,the inheritance and development effects of Japanese Mingei on Chinese folk clay sculpture,including ideological construction,promotion artistic creation and local development,are discussed,which can make BeijingTianjin-Hebei folk painted clay sculpture revitalized.Thirdly,this study developed a method for designing Chinese cultural and creative products,a design method of cultural and creative products integrated with KANO-QFDTRIZ is proposed.Taking Beijing rabbit master as the research object,based on the existing Beijing rabbit master cultural and creative product design on the market,the KJ method and user interview method are used to determine 10 user demand indicators.According to the KANO model,the user demand index classification and user initial satisfaction are determined.Combining QFD theory to further adjust user satisfaction,get the final weight value of user satisfaction.Then the house of quality is further constructed,and the evaluation team effectively converts user needs into 11 design requirements and calculates the importance of each design requirement.Use TRIZ theory to judge the types of conflicts between design requirements,use 40 invention principles to find solutions,combine high-weight user needs and high-importance design requirements,and propose Beijing rabbit master cultural and creative product design plans.Through the study of the above issues,we can effectively relieve the plight of the development of Beijing-Tianjin-Hebei painting clay sculpture in modern society,which from both theoretical and practical aspects.Moreover,the ultimate goal of revitalizing traditional crafts and reviving traditional culture could be achieved.In addition,traditional handicrafts,including Beijing-Tianjin-Hebei painting clay sculpture,will be revitalized. |
