| In the treasure house of Chinese culture,the intangible cultural heritage passed down in the form of living is an important representative and concentration of a nation’s memory,containing unique cultural genes and values.Its inheritance and protection has been widely concerned by the state and society,and has become a hot field of academic research.Intangible cultural heritage is a kind of "living" art.And the way of "living communication" to spread it has become a contemporary trend.In recent years,with the steady development of China’s society and commodity economy,"national tidal wind" has prevailed quietly,promoting the rise of "China-Chic products",which represent Chinese traditional cultural elements.China-chic products drawing inspiration from Chinese traditional culture elements through the original design to generate both modern fashion and traditional sense of retro trend products.In the contemporary cultural environment,China-Chic products are not only cultural products but also a medium of cultural communication.Traditional culture uses China-Chic products as a carrier to realize symbol translation and meaning reconstruction,so that classic culture can return to the public’s view,bring unique cultural experience to consumers,and effectively promote the live communication of intangible cultural heritage.This article is just about the analysis of the way of the live communication of intangible cultural heritage.With the help of the China-chic products with economic hot spots and values,it studies the cases of relevant product practices.The purpose is to systematically analyze how China-chic products can promote the living communication of intangible cultural heritage,hoping to contribute to the inheritance and development of intangible cultural heritage in the contemporary era.The article first combs the connotation of the concept of living communication of intangible cultural heritage.Then discusses the way of living communication of intangible cultural heritage of China-chic products,and analyzes the China-chic products can take in the living communication of intangible cultural heritage from product design,production,promotion and marketing.Finally,reviewed and summarized the full text.This study is an active exploration of measures for the living communication of intangible cultural heritage,hoping to contribute to the development of intangible cultural heritage in the contemporary era. |
