| "Remembering nostalgia" is an important feature of the new stage of urbanization.As the core of nostalgia,collective memory is the important content of the people,things and things that have great influence under the common experience of villagers.Arousing collective memory is an important way to "remember nostalgia".With the rapid development of rural areas,it has become increasingly difficult to retain "nostalgia" through site protection.Because of its small size and flexible distribution,landscape ornaments has become a new way to "remember nostalgia" in accordance with the speed of urbanization development.Based on the media memory theory,this study regards landscape ornaments as the carrier of "nostalgia",and analyzes the theme,form and effectiveness of landscape ornaments through three main steps: memory extraction,memory reproduction and memory recall.Taking Dongziguan Village,Huanxi Village and Dipu Village in the "Tonglu-Fuyang" traditional village area of Hangzhou as the case study,the paper studied the information source of landscape ornaments memory theme and proved the response and reproduction of landscape ornaments to collective memory content through content analysis,field research,questionnaire survey and interview.And based on the perception of villagers,the memory evoked by the ornaments was analyzed to judge the triggering effect of landscape ornaments on "nostalgia".The study found that there are three main problems in rural landscape ornaments.First,driven by rural tourism,the ornaments emphasizes "uniqueness" but ignores the common but important theme of collective memory.It is mostly distributed in the old villages with more tourist attractions and ignores the new residential areas that need to remember nostalgia more.Second,the ornaments lacks the design consideration of villagers’ living habits and experience,and the form is lack of innovation,with the majority of identification cards.Third,it ignores the important ancient memories passed down by mouth and on the verge of disappearing.In addition,the study found that the landscape ornaments that effectively evokes memory has five characteristics,namely,suitable site selection;The subject of high-importance memory;Have a clear,specific image;Close relationship with villagers’ life;Play the role of tourism symbol.To give full play to their landscape ornaments as "nostalgia" carrier role,finally puts forward the combination of rural development,more focus on villagers’ daily life and rural culture and form innovation design strategy,give attention to two or morethings and national pu village new district and the old ring creek village to carry on the design application,form a landscape ornaments drawings and entity model. |
