Research On The Evaluation Of Cultural Space Of Jiangsu Historical Classic Towns Based On Tourists’ Perception

In recent years,with the promotion and development of national new urbanization construction,the upsurge of characteristic town construction has continued to grow and become a kind of tourism destination.In 2017,Jiangsu Province issued a notice on cultivating characteristic towns with historical classics,requiring to vigorously develop the cultural industry inheriting historical folk customs and traditional skills,and focus on the construction of key cultural spaces,which have also become the main tourist spots of the town.However,the current construction quality of characteristic town cultural space is mixed.Especially in the context of experience tourism,scientifically evaluating and guiding the construction of characteristic town cultural space from the perspective of tourists’ perception has become a problem that needs to be solved.Firstly,this paper studies the relevant dynamics of cultural space and cultural space perception evaluation,defines the definition of cultural space,and reviews the content and methods of cultural space evaluation.Secondly,combined with the existing research conclusions,and through the analysis of the performance,quality and activities of the cultural space of Jiangsu historical classic characteristic towns,a preliminary observation variable system and tourist satisfaction index system of the cultural space perceived by tourists are formed.Then,the observation variable system of tourists’ perception of cultural space is formed through the investigation and screening of tourists’ perception,which is finally transformed into the observation variable system of tourists’ satisfaction evaluation,and the evaluation structural equation model with tourists’ satisfaction as the core is further proposed.Finally,Suzhou embroidery town is selected as the evaluation research object,and the tourists’ perception is evaluated by structural equation model.At the same time,according to the scoring results of tourists’ satisfaction,targeted optimization strategies for cultural space construction are put forward.Based on the perception of tourists,scientifically evaluate the cultural space of Jiangsu historical classic Characteristic Towns and find out the problems and reasons,which has a certain practical guiding role for the further construction of cultural space.