A Study On The Perception Evaluation Of Landscape Cultural Characteristics Of Literary Tourist Destinations

Under the background of cultural tourism integration,China’s cultural tourism is developing rapidly,and literary tourism,as a kind of cultural tourism,is rising and flourishing day by day.Landscape is the core attraction of literary tourism destination and carries literary image.The construction of landscape culture is the realistic need to promote the development of literary tourism destination.Perceived evaluation of landscape cultural features is of great significance in finding out the strengths and weaknesses of landscape cultural construction and guiding the construction of landscape culture.The core research content of this paper is the landscape culture of Taohuatan,a literary tourist destination.Taking visiting tourists as the research object,this paper comprehensively uses various methods such as literature analysis method,questionnaire survey method,interview method,field investigation method and grounded research method to conduct research.First of all,on the basis of literature research and field survey,the peach blossom pool existing landscape arrangement and classification,at the same time,interview for visitors to understand their "give Wang Lun" this poem conveys the peach blossom pool culture characteristic of cognition,reuse the root analysis extracted from interview text peach blossom pool literature core cultural elements.Secondly,on the basis of the above two works,construct and improve the evaluation index system of Taohuatan landscape culture perception,compile the corresponding questionnaire and send it to the field.Next,a variety of analyses,such as descriptive statistical analysis and IPA model analysis,were carried out on the data collected from the questionnaire survey to understand the importance expectation and performance perception of the tourists on the evaluation indicators of landscape culture,and then to discuss the advantages and disadvantages of Peach Flower Pond in the construction of landscape culture.Finally,corresponding suggestions are put forward for the weak links of landscape culture construction,aiming at promoting the landscape construction of Peach Blossoms Pond,enhancing the landscape cultural characteristics,helping to build a literary tourism brand,improving the visibility and reputation of the scenic spot,and inheriting and developing excellent traditional culture.The results show that :(1)landscape ecological culture,local customs,history and folk customs and friendship culture are the three core cultural characteristics of Taohuatan literature;(2)The existing landscape of Peach Blossoms Pond can be divided into five categories: sightseeing landscape,cultural and recreational landscape,commercial landscape,tourist service and facilities landscape and environmental background and atmosphere landscape;(3)In terms of the display of the core cultural characteristics of Taohuatan literature by landscape,the actual perception of tourists is lower than the expected degree,and there is a certain gap;(4)"The degree of integration between the landscape construction of the experience projects and the local customs,history,folk customs and friendship culture is not high" is the key issue that should be paid attention to and the primary improvement in the landscape culture construction of Peach Blossom Pond.