Research On Rural Tourism Landscape Planning And Design Based On Cultural Experience

In recent years,rural tourism has become one of the important ways of rural development in China,and has been highly valued by the state and government.However,some villages lack scientific theoretical guidance in the process of tourism development and leap forward blindly,resulting in problems such as insufficient reflection of rural culture and homogeneity of tourism landscape.Cultural experience is a new consumption mode that takes culture as the consumption scene.Its essence is to build a cultural stage and provide consumers with new cultural services through insight into human nature,so as to create resonance among people,culture and consumption scenes.In recent years,cultural experience has been applied in the field of tourism,becoming the spiritual link between tourists and tourist destinations.Tourism landscape is an important part of rural tourism and has an important function of cultural display.Therefore,the author applies cultural experience to the planning and design of rural tourism landscape.This paper focuses on the application principles and strategies of cultural experience in rural tourism landscape planning and design.First of all,based on the theoretical results of previous studies,the cultural experience types of rural tourism are divided.From the visual,physical and psychological aspects,this paper probes into the relationship between man and scene from the surface,middle and deep levels.Secondly,based on the relevant case studies,the planning and design principles of rural tourism landscape,such as rural,regional,plot and process,are proposed,and the planning and design strategies are proposed from three levels.The strategy of landscape construction under visual perception,namely,cultural landscape promotion,cultural environment construction,and visual corridor;The construction strategy of the activity place under the physical feeling,namely,the construction of interactive cultural place and the construction of cultural place in the whole time;The strategy of creating artistic conception scene under psychological feeling is to create cultural scene and five senses.Finally,taking Sishui Village as the main body of practical research,through analyzing the current situation of the village development,sorting out the village tourism resources,mining the village cultural heritage,and conducting ASEB analysis on the village tourism development,the overall positioning and tourism development direction of Sishui Village are obtained.The planning takes historical military culture,folk culture and kiln life culture as the experience theme,and plans and designs the tourism landscape of Sishui Village from three aspects of landscape style,activity place and artistic conception scene,so as to create a comprehensive cultural experience environment for tourists and enable them to feel the Sishui culture from the visual,physical and psychological aspects.Through the above research,the tourism landscape can better show the rural culture,strengthen the cultural experience of tourists,and thus promote the development of rural cultural tourism industry.From the theoretical and practical aspects,it provides new design perspectives and strategic suggestions for rural tourism landscape.