Research On The Design Of Pregnancy Aid Products In The ART Medical Scene Based On Service Contact Points

With the development of society,young people’s living habits and fertility concepts are changing.Infertility has gradually become the third largest disease in the world after cancer and cardiovascular and cerebrovascular diseases,with an incidence of up to 25%in China.At the same time,influenced by the national second and third child policy,the number of people receiving assisted reproductive technology(ART)treatment has increased rapidly year by year and is showing a younger trend.Due to the particularity of the illness and the longterm nature of the treatment process,patients often need to bear greater pressure from society and family.At the same time,domestic ART started and developed relatively late,and the market for related software and hardware products is still blue ocean and there is still room for design and development.Therefore,this article focuses on the infertile population with little attention in medical design,aiming to enrich the theory and practice of combining design and medical work,apply professional design methods such as service design to this part of the population,solve different medical problems,and meet special psychological and physiological needs.While responding to national policies,it has the dual significance of expanding the field of design practice and paying attention to diverse patient medical needs.This article takes the contact points of reproductive center patients during the treatment process as a starting point,excavates pain points through user research and service design related methods,and establishes a hierarchy model for demand judgment,thereby designing an intelligent product that can alleviate the pressure of treatment during the treatment process and meet the needs of patients for pregnancy assistance.The specific design research work mainly includes the following five aspects:Firstly,a comprehensive overview of the design,social,and medical background is provided,and the current research status at home and abroad is analyzed;Secondly,explain the concepts and usage of service design touchpoints and Fuzzy Analytic Hierarchy Process(FAHP),summarize and classify the existing intelligent pregnancy related products in the market;Again,use service design related methods to obtain the contact points in the ART medical treatment scenario and introduce the IPA model to analyze and evaluate the importance and satisfaction of patients;After using FAHP to extract the key design points of intelligent pregnancy aid products,the patient needs are ranked to obtain design related strategies;Finally,based on the excavated pain points of patient visits and key product design points,the physical and digital contact points were designed and practiced,and the APP interface prototype and visual design,supporting hardware product modeling design,and packaging design were completed,as well as usability testing.