Research On Development Strategy For Gome Electric Appliance Co.,Ltd

With the leapfrog development of Internet technology and the continuous emergence of globalization,the retail industry,which has long relied on the information inequality business model to achieve profits,You need to make the most of your strengths,By effectively integrating existing resources,and improve the positive role of relevant strategies in the growth of enterprises,So as to better cope with the opportunities and competition under the current new economic environment.As an important representative and benchmarking enterprise in the domestic home appliance industry,Gome’s development process is an important representative of the change of China’s home appliance industry from offline store mode to online platform mode.By studying the development process of Gome,a landmark enterprise in the home appliance retail industry,It can not only realize effective insight into the development direction of the whole home appliance industry from a macro perspective,but also provide experience and lessons for more offline retail companies to make strategic choices.Gome,which is transforming from the traditional mode to the Internet mode,needs to integrate and develop the traditional retail development mode and the Internet marketing mode in order to realize the further development and expansion of the enterprise,and adapt to the development and changes of the Internet era.through the understanding and analysis of Gome’s internal and external environment and development strategy,it is necessary and urgent for Gome to adjust and optimize its development strategy in the face of the new market environment.In order to realize the further development of Gome,in formulating the overall development strategy,it is necessary to give a clear strategic positioning for the development of the enterprise,optimize and integrate the existing resources,and build a business strategy covering the online and offline collaborative development mode.during the implementation of the development strategy,we will focus on continuously promoting the transformation of the traditional retail industry model,adhering to the core strategy of user experience,meeting the diversified needs of users,and building a diversified development strategy to ensure the implementation of Gome’s development strategy.At the same time,it is also necessary to provide sufficient guarantee for the implementation of Gome’s development strategy by optimizing the existing organizational structure,building a comprehensive risk management and control system,expanding financing channels and increasing investment in science and technology.Through the research on the development strategy of Gome Group,this thesis dissects the macro environment,industry environment and internal environment of Gome Group,so as to seek a dominant method in market competition of Gome Group.so as to further clarify the future development direction for Gome and to have strategic measures to maintain competitive advantage in the market.