Research On The Design Of Beijing Subway Sign Service Based On User Experience

Subway travel has become an important way for urban residents to travel on a daily basis.While completing the task of travel,people’s demand for travel quality has also increased with the rise of the service economy,and it is urgent to improve the subway travel experience.The existing sign system suffers from poor recognition,inefficient communication and lack of information at some nodes,affecting passenger travel efficiency and experience.By analysing the overall travel experience of passengers,applying service design methods,integrating metro sign service resources,defining new service concepts and proposing service design strategies,we can not only improve the travel experience of passengers,but also help Beijing Metro to complete the intelligent upgrade from "efficient and safe operation" to "quality and smooth service".This study will not only improve the passenger experience,but also help Beijing Metro to upgrade from "efficient and safe operation" to "quality and smooth service".This study firstly explores the value transformation and innovation methods based on service design,establishes a service design method process based on user experience,and provides methodological support for the study;secondly,based on the service-oriented logic,it discusses the objectives and service means of metro sign,defines the functions and service forms of metro sign system,summarises the types of metro sign and their perception methods,advantages and disadvantages,and uses the metro system business The main operations of the metro sign system are identified.Using a combination of qualitative and quantitative methods,a multi-level study of passenger experience is conducted to analyse in depth the factors that affect the metro ride experience and to explore the main types of metro passengers and their core demands.Through the establishment of a metro guiding ecosystem map,service stakeholders and service resources are identified,and high frequency and opportunity elements are explored.By analysing the overall travel activity stages of passengers and the metro passenger experience value network,passenger needs are systematically analysed and service experience elements are identified.Based on the passenger experience value network and existing service processes,existing service concepts and their shortcomings are analysed to obtain innovative service concepts;finally,typical passenger models and new service concepts are used to map out typical story situations and common functional service system architecture,so as to propose service strategies,including: sign signage optimisation,multi-platform intelligent and convenient services,and physical service illustration and other solution models.In order to promote the continuous innovation of the metro sign system services,suggestions are made to establish a Beijing metro digital twin,open up value resources and improve data specifications.In the era of service economy,value co-creation is an effective way for enterprises and users to achieve a win-win situation.By not adhering to existing service concepts and responding to passenger demands,we can give passengers more intimate and intelligent services,and also open up the value of metro sign services to achieve the continuous innovative development of metro sign systems.