| With the rapid economic and social development in Baotou,people’s living standards have been improved continuously.Increasingly fierce competition between supermarkets,especially with the impetus of e-commerce and omni-channel concept,great changes have taken place in people’s consumption concept.Consumers not only pay attention to product quality,price,service,geographical location,but to more and more popular and comfortable shopping environment.Company B is a local leading enterprise,but its facilities and equipment is aging.The traditional layout design concept is not able to satisfy customers’ needs,nor can it effectively reduce the operating cost of the supermarkets.The senior management of the enterprise needs to change the business model as soon as possible to meet the market demands,and to optimize the supermarket layout reasonably.Facilitating customers to enter and increasing customers’ shopping experience,may further stimulate customers’ purchasing desire and improve sales and gross profit.Through the collation of literature review,and research from the perspective of human factors engineering,it analyzes the importance of human factors engineering to supermarket layout.It also points out factors concluded by domestic and foreign scholars,which influenced supermarket layout,from three aspects: human factors,spatial factors and indoor environment.Based on the literature analysis,the theory of human factors engineering,and method of consulting expert opinion,it determines three first-level indicators,respectively person’s factor,space factor and indoor environment;12 secondary indicators,such as physiological factors,psychological factors,and goods space layout;and 27 tertiary indicators,namely the exercise system,human body size,etc.Delphi expert grading method and AHP is used to determine the index weight and establish the supermarket layout evaluation model.Secondly,taking company B’s three supermarkets with different regional characteristics as the research object.The questionnaire is designed and the fuzzy comprehensive evaluation method is adopted to evaluate the supermarket layout of company B comprehensively.Finally,sort out the fuzzy comprehensive evaluation results,and according to the principle of maximum membership,problems existing in the supermarket layout of company B can be found and optimization suggestions are put forward.By constructing the evaluation model of supermarket layout,this thesis evaluates the supermarket layout from the perspective of human factors engineering,and comprehensively puts forward the deficiencies in the supermarket layout design from the aspects of entrance and exit and cash register line,in order to make the managers of company B realize the importance of layout adjustment,optimize and adjust problems existing in supermarkets.It doesn’t just provide the means to do it.It not only provides feasible methods and suggestions for the operation and management of company B’s supermarkets and other chain supermarkets but also enriches the relevant research on the internal layout of supermarkets,so that other supermarkets can learn from each other. |
