Research On The Development Strategy Of Guangxi Beibu Gulf International Container Terminal Co.,Ltd

With the gradual emergence of the advantages of the aviation industry,the advantages of interactive and continuous development of each operating area have become more prominent.With the development of large-scale ships,the business capabilities of various container terminals have been improved,resulting in more significant development.It has certain berth advantages,and the competitiveness of regional ports and the development level of other operating areas have been continuously improved.For Guangxi Beibu Gulf International Container Terminal Co.,Ltd.,how to formulate development strategies based on existing development and coordinate port resources.It is of great significance to fully utilize the advantages of deep-water berths,mobilize resources,reduce costs,and achieve the goal of regional development of the port.This work mainly studies the development strategy of Guangxi Beibu Gulf International Container Terminal Co.,Ltd.Firstly,based on the classification of relevant research literature,determines the content about the container terminal,establishes a solid theoretical basis for the article and defines the theoretical basis of the tool involved in the research process.Secondly,it introduces the basic situation and business development of the company,analyzes the central competitiveness of the company,and summarizes the current problems.Third,PEST analysis and Porter’s five-force model are used to analyze the company’s external environment.Finally,based on the analysis results of internal and external environment,summarize its opportunities,threats,strengths and weaknesses,and conduct SWOT analysis.In the study,it is found that the company has both strengths and weaknesses.Based on the current situation and development goals of the company,the company should choose a stable strategy,and presents specific strategic implementation plans,including making full use of logistical resources,strengthening business cooperation,management and service innovation,improving internal operation and management,expanding the market application space Meanwhile,in order to ensure smooth implementation of the company’s development strategy,corresponding implementation assurance measures are presented from four aspects:reinforcement of infrastructure construction,reinforcement of information systems construction...