Research On The Valuation Of Household Appliance Enterprises Under The Background Of "Internet Plus"

The rapid development of the Internet has brought great convenience to people’s life,but also provided a new development direction for social production."Internet Plus",as an emerging business formed by the close integration of traditional industries and Internet technologies,promotes industrial integration,transformation and upgrading,and greatly enhances the value and growth potential of enterprises.Home appliance industry,as an important pillar of China’s manufacturing industry,is also adapting to the tide of The Times,carrying out digital and intelligent transformation,and its market pattern and business model are undergoing earth-shaking changes.In the era of Internet economy,traditional evaluation methods have been unable to meet the valuation needs of some enterprises,so it is very important to revise and adjust them and develop evaluation methods adapted to the characteristics of "Internet Plus" enterprises.In this paper,Bear Electric Appliance is selected as the case study object,and the mechanism of "Internet +" influence on the value of home appliance enterprises is deeply analyzed from macro policies,market environment and corporate strategy,and the background,current status and development prospects of home appliance industry are discussed.Through the analysis of enterprise economic behavior,the influence mechanism of "Internet +" on household appliance enterprises from research and development,production,transportation,storage to sales is studied.Then further analyze the differentiation strategy of Bear Electric Appliance,from the distribution channels,brand culture and product design to explore the enterprise value promotion mechanism,found that technological innovation is the key driving factor to promote enterprise development.Finally,further financial analysis of Bear Electric appliances,from the assets,performance and financial ratio and other aspects of the enterprise’s capital structure and operating capacity evaluation,for the subsequent enterprise valuation to lay a foundation.After comparing various evaluation methods,this paper chooses the revised DCF model to evaluate enterprises.The "Internet +" enterprise development curve is revised by setting a three-stage growth interval,and the value changes during the rapid development and transition period of enterprises are fully considered.The research and development investment as a measure index of technological innovation is substituted into The C-D function to highlight the contribution of high-tech to enterprise value.Adjust the prediction method of parameter index according to the development characteristics of Bear Electric;Finally,the enterprise value of Bear Electric appliance is evaluated with the revised cash flow discount,and the evaluation results are obtained.Through the analysis of the valuation results,it can be seen that the key to the industrial transformation of the home appliance industry is the research and development and innovation of core technologies.Although the overall prospect of the home appliance industry is optimistic due to the policy support at present,with the gradual compression of the market space and changes in the consumption structure,intelligence,health and high-end are the development trend of the industry in the future.The level of technology research and development will also have an increasing impact on enterprise value.Therefore,investors need to be cautious and judge the investment value of enterprises from multiple angles;Managers should strengthen the core competitiveness of enterprises,improve the management strategy,and constantly enhance the value of enterprises.