Research On Technology Innovation Strategy In The Process Of Internationalization Of Home Appliance Enterprises

With the continuous optimization of Chinese market system,Chinese enterprises continue to grow and become an essential part of the global market.Enterprise internationalization has also become the strategic choice of many outstanding enterprises.Among them,Gree Electric has become more and more famous in the international market after more than 20 years of development since it proposed its internationalization strategy in 1998.Among many household appliance enterprises in China,Gree Electric is also an enterprise that always focuses on technological innovation.Most scholars believe that the internationalization of enterprises will improve the performance level of enterprises,but few scholars study whether the internationalization of enterprises will affect the technological innovation ability of enterprises themselves.Therefore,on the basis of existing scholars’ research,this paper studies the impact of internationallization on technological innovation.This paper takes the study of the impact of enterprise internationallization on technological innovation as the main line,comprehensively uses the literature research method,single case study method and empirical research method,through qualitative and quantitative analysis,and draws the following conclusions:First,the internationalization of enterprises is mainly through commodity exports.The learning effect generated and the reverse technology spillover effect generated by foreign direct investment affect the technological innovation of enterprises.Secondly,the internationalization of enterprises has a significant positive impact on the level of technological innovation.At the same time,the proportion of R&D personnel and the average age of the senior management team will promote this effect.If enterprises want to rapidly improve their technological innovation capabilities in the process of inter-nationalization,they need to the guarantee of the comprehensive strength of the enterprise.Thirdly,in the process of continuous maturity of internationalization,Gree Electric has gradually formed a company with "mastering core technology" as the core,insisting on independent training of talents,attaching importance to R&D invest-ment,leading industry standards,establishing high-standard technology research institutes,and seeking patent protection.Technological Innova-tion Strategy.According to the research conclusions,this paper believes that Gree Electric should further subdivide the product market,speed up the diversification transformation,pay attention to online channels to increase the scale of the enterprise,and promote the internationalization of research and development to enhance the technological transformation ability of the enterprise.In addition,based on the experience of Gree Electric,this paper suggests that other home appliance companies should formulate reasonable internationalization strategies,attach importance to R&D investment,build a talent team,improve independent innovation capabilities,and build brand culture.