| As an intuitive experience of human beings,immersive experience began with the immersive entertainment industry opened by Disneyland in the 1950 s.In recent years,with the rapid development of China’s economy,a variety of immersive industries have sprung up.The immersive experience in the exhibition is conducive to enhance the emotional resonance of the viewer,strengthen the connection between the exhibition space and the individual,and make the viewer improve their desire for independent interaction.Luliang County,Qujing City,Yunnan Province is the birthplace of Cuan culture and Cuan calligraphy.The existing Er Cuan monument in its territory is a national cultural relics protection unit.At the same time,Cuan calligraphy plays an important role in the history of Chinese calligraphy.With the development of the times,immersive experience has been widely used in the exhibition hall.Introducing immersive experience into the design of Cuan culture and calligraphy art exhibition hall is not only conducive to strengthening experience,but also conducive to carrying forward and inheriting Chinese traditional calligraphy culture.The first part of this paper is the introduction,research background and significance,research status and so on.The second part defines the related concepts of design,and expounds the development origin of immersion related theory,the development and current situation of exhibition hall.At the same time,the immersive exhibition hall is compared with the ordinary exhibition hall,its advantages and disadvantages are explored,and its creative parts are deeply analyzed.The third part subdivides the "immersive experience",combs and arranges it,and mainly describes how to create an immersive space and how to define an immersive space.Provide feasible suggestions for the development of immersive art museum through five sense experience,dimensional experience,enhanced interaction,audience participation and social communication.The fourth part is the immersion investigation and analysis of Cuan culture and calligraphy art exhibition hall,sorting out relevant entries and data visualization.Based on its creative part,it explores the relevant design,puts forward the design concept of "sand and ink realm",divides the exhibition hall space into five parts: "the realm of the world","the realm of culture and meaning","the realm of philosophy","the realm of glory" and "the realm of the future",and connects each part in space,so that the whole exhibition hall space has a complete story line,so as to enhance the visitors’ sense of experience,Finally,the design scheme of the calligraphy art exhibition hall is presented completely. |