Research On The Redesign Application Of Illustrations Under Shanghai Style Culture In The Packaging Vision Of Time-honored Cosmetics

Thoing bapte time-honored brand carries the long history and civilization of the Chinese nation.Under the wave of "China-Chic style",time-honored cosmetics with "Shanghai style" elements return strongly by virtue of its unique regional humanistic characteristics.However,in the fast-paced experience economy,the packaging design of time-honored cosmetics is undergism and facing more tests.How to break away from homogenization in the packaging of time-honored cosmetics,design aesthetic perceptions and trends that meet the needs of today’s consumer groups,and make the packaging of time-honored cosmetics inherit the spirit of context while remaining fresh is an urgent issue to be solved.As an enduring form of artistic expression,illustration plays a significant role in today’s consumer market and is a rapidly accepted media for the public.This article focuses on exploring how to use the form of illustration to extract and redesign the visual elements of Shanghai style culture,and integrate them into the product packaging of the time-honored cosmetics "Shanghai Women" brand.This article mainly focuses on five parts.The first part is to collect a large amount of literature,sort out the concept overview that can be used for reference at home and abroad,and organize the structure and context of the paper;The second part is to use the relevant theories in this article to specifically elaborate the basic introduction and related content of Shanghai style culture and illustration design;The third part is to conduct in-depth research on the current situation of time-honored cosmetics packaging and analyze the research results,providing strong support for the design practice part;The fourth part is to further study the redesign strategy of illustrations under the Shanghai style in the "Shanghai Women" brand based on relevant theories,seeking a way to achieve the goal of adapting the Shanghai style culture to the characteristics of the new era through modern design techniques;The fifth part is to derive a series of peripheral products through the selection of elements and illustration design in the packaging of the "Shanghai Women" brand.While retaining the connotation of Shanghai style culture,it integrates visual elements,color matching,and font modeling into the vision of time-honored cosmetics packaging,catering to the aesthetic requirements of contemporary young people,breaking away from traditional shackles to enhance the ability of time-honored brands to keep pace with the times,presenting a thinking path using brand packaging visual design as the carrier,providing a new direction for the inheritance and development of China’s time-honored brands,And verify the practical significance and value of this method through practice.