AR Interactive STEAM Educational Toys Packaging Design Research

At present,along with the high importance attached to STEAM education by the state and the growing awareness of parents of its role in children’s growth process,STEAM educational toys have also developed greatly along with this new educational model.in terms of AR technology,although there are many examples of AR interactive packaging applications at home and abroad,there is a relative lack of theoretical research on AR interactive packaging design in China.A systematic theoretical framework has not yet been formed.Based on this background,this paper selects AR augmented reality technology as the basis for STEAM educational toys,based on the design principle of user-oriented experience,and studies how to integrate AR augmented reality technology into the packaging design practice of STEAM educational toys in the background of digital information era.Users can scan the package appearance and instructions to realize AR interactive experience and obtain information more conveniently and imaginatively.In addition,with the technical advantage that AR virtual information carrying capacity has no upper limit,it can enable users to obtain richer and more detailed dynamic information and usage guidance,and finally achieve the transformation of STEAM educational toy packaging interaction from two-dimensional to three-dimensional,and the transformation of packaging form from static to dynamic,so as to design a more interesting and interactive STEAM educational toy packaging.This thesis analyzes the theories of STEAM educational toys and AR interactive packaging and their specific applications in packaging by sorting out relevant theories at home and abroad,drawing out the directions and shortcomings of previous research,formulating a research plan,analyzing the theories of STEAM educational toys and AR interactive packaging and their specific applications in packaging;collecting users’ knowledge and expectations of STEAM educational toys and AR interactive packaging,etc.,analyzing the design principles of AR interactive STEAM educational toy packaging The design principles and strategies of AR interactive STEAM educational toy packaging are analyzed to optimize the design method of AR augmented reality technology to deliver multi-sensory interactive packaging,focus on detail processing and improve user experience,in order to provide useful reference for the same type of AR interactive STEAM educational toy packaging.