Research On The Strategy Of M Company’s Camping Brand Influence Promotion

Since the epidemic in 2020,as the situation of epidemic prevention and control has gradually improved,"camping" has constantly become a "new outlet" for tourism and a hot word on social platforms.Due to the fact that the research on open business is still in the field of camp tourism at home and abroad,there is no in-depth study on the brands of camping production and sales.For the sudden rise of camping market and the popularity of new lifestyle,most consumers are experiencing it for the first time.If only relying on the popularity brought by the industry,the camping product brand may become a flash in the pan.Therefore,except product,brand influence is the most important ability for an enterprise to Expand the market,borrow the market and profit.The objective of this study is to improve the impact of camp products in certain regions(Guangdong Hong Kong Macao Bay Area)during the development of camping formats in the post epidemic era.With M Company as the research object,Guangdong Hong Kong Macao Greater Bay Area as the research area,supported by brand related theories,through the use of SWOT,python 3.0,scale tool,questionnaire,statistical analysis,a comprehensive in-depth research and analysis was conducted on M Company’s camping brand from financial data,marketing status,consumer evaluation and other aspects.As a result,the impact of brand M in Guangdong Hong Kong Macao Greater Bay Area is generally not high,and the problem is a lack of sufficient feedback from users;without in-depth study of the market;The degree of user emotional involvement is low;The brand identification system has not been formed.Based on this,this thesis puts forward targeted marketing strategies and countermeasures to enhance brand influence,especially in digital marketing.Finally,it is expected to be beneficial to the promotion of outdoor product brand influence of similar enterprises.