Research On Overseas Customer Relationship Management Of JC Company

With the globalization of world trade,the export volume of China’s chemical industry is also increasing,and it is also an important opportunity for companies that export wallpaper ink to develop the international market.Customer relationship management is an important work content in enterprise marketing activities.JC company is vigorously expanding overseas markets on the basis of being a leading domestic wallpaper ink enterprise.Therefore,the management of overseas customer relationship plays a vital role in the promotion of JC’s export business.The academic circles have constructed different theoretical models for customer relationship management(CRM),and the IDIC model is one of the most widely used models.Based on the IDIC analysis model,supported by JC’s internal overseas customer information and industry customs data,combined with the current situation of JC’s overseas customer relationship management,analyze the inflexible identification of target customers and customer information management awareness in JC’s overseas customer management.Deviation,too single factors for customer level division,lack of segmentation management of customer value,interaction with customers,and problems in formulating personalized products for customers.Using the customer identification,customer differentiation,customer interaction and customer customization in the IDIC analysis model,combined with the actual case of JC Company to analyze and study the existing problems.Through analysis and research,four strategies are obtained: improving customer recognition,classifying customers,improving the interaction skills between foreign trade salesmen and customers,and formulating personalized products and services for customers,providing JC with various aspects of overseas customer relationship management.The improvement and perfection of the system provide a theoretical basis and a scientifically feasible plan.In order to improve JC’s customer satisfaction,rationally and effectively utilize customer value,prolong customer life cycle and achieve win-win cooperation and long-term development between the company and customers,the research results will also have reference value for similar companies.