Research On Optimization Strategy Of Customer Relationship Management Of Company A

In the past 40 years,China has experienced rapid development and opened its domestic market and resources to the world.While actively developing and striving,Chinese people also rely on foreign advanced technology,investment funds and excellent enterprise management methods.All these have deeply affected the process of domestic industrialization,marketization and internationalization and promoted the vigorous development of domestic manufacturing industry.Nowadays,the domestic manufacturing industry has gone through a period of savage growth and entered a period of fierce market competition.The technology is relatively popular,the product homogenization is serious,and the overcapacity is intensified.Nowadays,more Chinese enterprises go over-seas and more excellent overseas enterprises enter China.Whether in the domestic or international market,enterprises are facing competition with global excellent enterprises.In addition to the protection advantages of market,region and resources,today’s enterprise competition is more about innovative business forms,high-quality technical capabilities Competition between professional management means and customer management mode.Based on the real case of company A,an industrial material manufacturing enterprise,this paper analyzes the current competitive situation faced by the company,analyzes the core problems existing in enterprise customer relationship management from the perspective of sales management,and describes its performance,problems and optimization measures from the three aspects of innovation,efficiency and value,so as to improve enterprise customer management,Enhance the competitiveness of enterprises.Focusing on the center of customer relationship management,this paper studies the theories of customer value analysis,customer segmentation,customer relationship life cycle and value co creation,refers to the relevant literature in the fields of customer relationship management,industrial product marketing and value sharing,finds the management ideas and tools suitable for the current enterprise situation of company A,and combines the enterprise and customer characteristics of industrial materials,Supplement the previous research deficiencies,and put forward innovative customer management methods.Manufacturing is the foundation of development,and customers are the vitality of development.Customer relationship management in manufacturing enterprises is the link between the two.Optimizing its management is an important guarantee to promote economic development.The research of this paper hopes to enrich the application of customer relationship management theory to a certain extent and provide reference for customer relationship management of industrial material manufacturing enterprises.