Research On The Impact Of Digital Transformation On Green Development Of Enterprises

With the release of the national dual carbon policy,green development has become an important part of Chinese path to modernization.The digital economy has set off industrial revolutions in various countries and is the main battlefield for the world’s major powers to compete.In the context of the digital economy,digital transformation of enterprises can effectively promote green construction in production processes and achieve all-round enabling green development.Therefore,exploring the relationship between digital transformation and green development of enterprises is of great significance.This article uses the method of combining empirical analysis and case analysis,based on analyzing the concepts and research status of digital transformation and green development of enterprises,and validates the proposition proposed in theoretical analysis through empirical analysis: digital transformation helps promote green development of enterprises.Introducing Haier Zhijia as a case study object,and combining its relevant information,this paper explores the mechanism of digital transformation affecting the green development of enterprises,and summarizes the impact path of digital transformation on the green development of enterprises.Research has found that digital transformation will enhance the degree of enterprise industrial informatization to achieve green development,which is reflected in the following two aspects: first,digital transformation will promote the improvement of enterprise process informatization;The second is that digital transformation will help enterprises build industrial information platforms.Further analysis shows that the implementation of digital transformation can help enterprises strengthen green research and development,enhance green patent construction,and improve enterprise performance.This article focuses on the green development of enterprises in the process of digital transformation,and puts forward the following suggestions for the green development construction of the entire industrial chain: Firstly,for home appliance enterprises,it is necessary to strengthen enterprise strategic management,accelerate the construction of information platforms,increase enterprise green innovation spending,and actively cultivate professional and technical personnel;Secondly,for the government,it should continue to promote the upgrading of industrial structure and improve the efficiency of resource allocation,stimulating the enthusiasm of enterprises for digital construction.At the same time,relevant laws and regulations should be improved,and legislation and law enforcement should be strengthened to promote green development.