The Influence Mechanism Of Enterprise Innovation Rationality On Green Transformation

Facing with the dual stimulation of policy pressure such as environmental regulation and stakeholders’ demand for green and low-carbon technologies arising from the "double carbon target",enterprises need to carry out green and low-carbon technology research and development,accelerate green transformation.However,some enterprises’ eager behavior in the development process can lead to the failure of green transformation.In fact,in the process of green transformation of enterprises,there are many illegal and disorderly behaviors,and the lack of internal vitality and external constraints that can effectively support their healthy survival and development,which are the difficulties of green transformation of enterprises.Therefore,it is of profound significance to clarify the influencing factors of enterprises’ green transformation to promote green transformation and thus the realization and sustainable development of national ecological and environmental goals.From this perspective,this paper collects 411 sample data filled out by middle and senior managers of enterprises with experience in energy conservation and emission reduction through a questionnaire survey,and analyzes the mechanism of the role of the rational basis of enterprise innovation on green transformation based on the theory of planned behavior and the theory of social cognition,and explores the effects of scientific rationality,economic rationality,transactional rationality and ethical rationality on the green transformation of enterprises respectively,as well as explores the effects of green innovation The study also explores the mediating role of green innovation climate and green innovation capability,and the moderating role of environmental uncertainty.The research in this paper adds to the internal factors affecting green transformation and extends the theory of planned behavior model.It is found that the framework model based on the theory of planned behavior has better explanatory effects on the factors affecting green transformation within firms.The specific findings are as follows:(1)The four dimensions of the rational basis of enterprise innovation which are scientific rationality,economic rationality,transactional rationality and ethical rationality all positively influence green transformation;(2)The green innovation climate and green innovation capability play a partly mediating role between the rational basis of enterprise innovation and green transformation.(3)Environmental uncertainty plays a positive and moderating mediating role in the relationship between the rational basis of corporate innovation and green transformation.The results of the study help to systematically understand the influence mechanism of green transformation and have important strategic significance for Chinese enterprises to build innovation rationality and achieve green transformation to realize long-term sustainable development.