Study On Life Protection Strategy Of Folk Embroidery Art In Guanzhong Area Of Shaanxi Province

Intangible cultural heritage is a valuable cultural resource and historical witness of a country or region.With the cultural changes and economic development,more and more intangible cultural heritage has insufficient vitality to inherit.The commonly used rescuing,productive and holistic methods of intangible cultural heritage protection pay attention to the protection of its authenticity or the improvement of traditional skills,which cannot well adapt to the requirements of the changing times.Under this era background,the living protection of intangible cultural heritage,which highlights keeping pace with the times and creating demand has been recognized and studied by more and more experts and scholars.Affected by the impact of modern mechanical production of embroidery products and the change of contemporary people’s lifestyle,the folk embroidery art in Guanzhong area of Shaanxi Province is still in the development stage dominated by authenticity protection because of its low efficiency of manual production and the scattered spatial distribution of inheritors.Therefore,it is of great theoretical and practical significance to study the current situation and problems of the living protection of folk embroidery art in Guanzhong area of Shaanxi Province and to put forward its development strategies.In this paper,it adopted the methods of combining theoretical research with applied research,qualitative analysis and quantitative analysis,carried out a scientific and in-depth investigation and analysis on the current situation of the ecosystem of living protection value of folk embroidery art in Guanzhong,Shaanxi Province on the basis of constructing the ecosystem analysis theory of living protection value of regional folk embroidery art,and formulated the strategies to improve the level of life protection.The main contents and achievements of this paper are as follows:Firstly,on the basis of comparing and drawing lessons from the concepts of scholars and experts on the living protection of intangible cultural heritage,it clarified the connotation of the living protection of intangible cultural heritage,and summarized the characteristics of the living protection of regional intangible cultural heritage from three aspects: “the value ecosystem oriented by creating demand”,“the inheritance mechanism oriented by sustainable development” and “the inheritance ability oriented by the current audience demand”;Secondly,on the basis of the characteristics of regional intangible cultural heritage life protection,it constructed the ecosystem analysis theory of living protection value of regional folk embroidery art from three levels: system structure,operation mechanism and theme cultivation;Thirdly,it used the theoretical research results of this paper to design the investigation scheme of the value ecosystem of folk embroidery art in Guanzhong area of Shaanxi Province,collected first-hand materials by field investigation,analyzed the current situation of its living protection,and put forward the strategies to improve the living protection level of folk embroidery art from three aspects:“steadily promoting the optimization and upgrading of the living protection value ecosystem of folk embroidery art”,“accelerating the transformation of the traditional folk embroidery art inheritance mechanism to a comprehensive mechanism” and“strengthening the construction of the product creativity cultivation system of folk embroidery art producers”.