Research On Liquidity Risk Management Of HD Enterprises Under Diversification Strateg

With the increasing control of the real estate industry,the real estate market has entered a very severe period.Therefore,in order to avoid the adverse effects brought by policy regulation,more and more real estate enterprises have begun to explore the road of diversification,in order to achieve synergy,maximize the residual value of enterprises through diversification,and find new profit growth points to cope with market uncertainties.However,for real estate companies,venturing into the unknown is also relatively risky because of its capital-intensive nature.For emerging industries,real estate enterprises may lack relevant experience and resources,and it is difficult to cope with the complex market environment and fierce competition,resulting in poor management,losses and even bankruptcy.This harms shareholders and creditors and has a negative impact on the industry as a whole.This paper takes HD company as the research object,according to the relevant theories of financial risk management,combined with the company’s financial data,to conduct an in-depth study of the liquidity risk of HD company.Firstly,based on the research theory of relevant financial risk,based on the operating status and diversification strategy of HD company,the current situation of liquidity risk management is analyzed.Secondly,the enterprise liquidity evaluation system is constructed to evaluate the liquidity risk of HD enterprises under the diversification strategy.Finally,based on the evaluation results,the financial risk control measures in line with HD company were developed.The following conclusions are drawn:This paper adopts the financial statement analysis method to comprehensively identify and systematically evaluate the overall financial position and operating results of real estate companies based on four types of liquidity risks: financing,investment,operation and income distribution.The results show that in the four years from 2017 to2020,the evaluation values from 2018 to 2020 did not reach the average,so the company faced certain financial risks.Specifically,in terms of financing liquidity,HD’s asset-to-liability protection and long-term solvency are significantly lower than the industry average.In terms of investment liquidity risk,a large amount of funds invested by the company in the project cannot be recovered in time,resulting in low asset return efficiency.In terms of operating liquidity risk,HD companies have a risk of bad debts,which will affect the use of working capital and cause financial risks.In terms of income distribution liquidity risk,the company’s current profit trend and profit level cannot ensure that the company’s funds for profit distribution are relatively sufficient,which is very likely to trigger profit distribution risk.In response to the evaluation results,the following control measures are proposed:diversified financing,which can obtain funds through multiple channels and reduce dependence on a single source,thereby reducing the risk of financing liquidity;Carry out project feasibility analysis,which can conduct comprehensive assessment and analysis of the invested projects before investment to control liquidity risks;Reduce inventory turnover time,reduce capital occupation,and control operational liquidity risks by optimizing logistics and inventory management;Reduce liquidity risks caused by dividends by creating healthy and stable shareholder relationships.