Study On The Collocation Design Of Color And Texture Of Custom Wardrobe

Under the background of China’s consumption upgrading,consumer demand begins to be subdivided,aesthetized and experiential.The change of consumer ideology affects the development direction of the industry.As a product oriented by consumers’ aesthetic needs,customized wardrobe should do a good job in market segmentation in the research and development stage,accurately control the demand preference of target customers,so as to improve the product design beauty and market competitiveness.In this context,this topic takes the light luxury style as an example to explore the consumers’ preference for the collocation of color and texture of customized wardrobe has a certain practical significance.In order to obtain the collocation rules of customized wardrobes accepted by consumers,the topic adopts the literature research method to obtain the theoretical basis of this paper,and traces the source of the aesthetic cognition of light luxury style.It is found that the design concept of luxury is the cognitive reference of most consumers for the sense of luxury.Therefore,color beauty evaluation,factor analysis method and clustering analysis method are used to extract luxury design elements from luxury goods,so as to obtain the collocation rules of color and texture suitable for custom wardrobe.Considering the application of the results and the accuracy of style positioning,the design practice,and KANO model is used to verify the satisfaction,so as to obtain the design pattern of the light luxury style customized wardrobe recognized by consumers.This research has found that:(1)Through research,it was found that the vast majority of customized wardrobe brands are categorized and navigated based on design style.Therefore,the project chose the modern luxury style with a high market share for exterior design research.Through literature research,it has been found that the relationship between luxury and luxury goods is quite deep,and luxury brands have a high penetration rate into Chinese consumers.Therefore,luxury design elements can be referenced to study the shaping of luxury from both color and texture aspects.(2)Through questionnaire survey,beauty evaluation,factor analysis,and cluster analysis,the color and texture matching patterns of the three series of fashion,elegance,and refinement under the light luxury style were obtained.The design sense of fashion series decors is strong,and in the design of customized wardrobes,bright and lively colors and patterns are preferred to highlight obvious textures;The design sense of the elegant series decor is weak,and in the design of customized wardrobes,it tends to apply soothing and soft colors and subtle textures with pattern lines;The design sense of the exquisite series decor is moderate,and in the design of customized wardrobes,there is a preference for using stable but not dull colors and textures that can represent the texture of the material.(3)Light luxury style color and texture collocation priority.In terms of color,the main decoration color harmonious color is better than the trend color,the color choice of auxiliary decoration is not different;in terms of texture,the application of various types of texture is better than a single type of texture application,texture best with synchronous touch;in terms of style,simple feature elements are better than elegant feature elements are better than fashion feature elements.Based on the design style,the topic explores the collocation of color and texture.On the one hand,it obtains the color collocation of light luxury style;on the other hand,it provides ideas for the design and development of customized wardrobe,refine the needs of target consumers and improve the user viscosity of the brand.