Research On Marketing Strategy Of Weifang C Wallpaper Decoration Material Company

At present,the sustained and healthy development of China’s economy made consumers have higher requirements for living space comfort,which provides a good opportunity for the development of the building decoration industry and decoration materials companies.In recent years,real estate regulation has become increasingly frequent,and the state’s intervention in the real estate market has become increasingly intensive.As a small third-tier city,the real estate projects in Wei Fang are increasingly affected by the regulation policies.As a small branch,The competition among brands gradually intensifies,and it is difficult to expand the market share and reduce the profit margin.Wei Fang C decoration material company as a local medium-sized wallpaper production enterprises,the same problem.Faced with fierce market competition environment,how do companies make C Wei fang maintain a certain market share,how to achieve sustained profits,so that enterprises in an invincible position is very important,In the process of achieving this goal,marketing is a key link.This article first expounds the theory of Wei Fang C company marketing strategy and method,after the brief introduction of the C company Wei Fang status,on the basis of analyzing the problems existing in the marketing as well as the reason,by using the five models of marketing analysis of enterprise internal and external environmental factors,using the SWOT theory,analysis advantage and disadvantage,and now have the opportunity and the threat of enterprises.After analyzing these,a series of safeguard measures are put forward to ensure the smooth implementation of the combined marketing strategies of product,price,channel and promotion based on the marketing mix theory.