Ecological Cognition,Environmental Regulation And Household Garbage Treatment Payment Decision

Ecological livable is one of the general equirements of the rural revitalization strategy.Farmers’ ecological cognition and policy environment regulation are important guarantees to improve rural living environment.However,the problem of "dirty,messy and bad" living environment in rural areas is more prominent,which directly harms the physical and mental health of residents and restricts the sustainable development of rural economy.Farmers’ contribution to participate in the management of household garbage can relieve the financial pressure and stimulate the enthusiasm of farmers to participate,management,maintenance and supervision.Therefore,it is not only necessary to improve the ecological cognition level of farmers,but also the relevant government departments should restrict the behavior of farmers through environmental regulation,and formulate reasonable garbage disposal charging standards for farmers according to local conditions,so as to effectively promote household garbage treatment of farmers is the key to improve rural living environment.This thesis takes the ecological cognition and environmental regulation as the research perspective and farmers as the research object.Based on the theory of planned behavior,the theory of externalities,the theory of hierarchy of needs and the attempt to construct a theoretical analysis framework,2326 sample household survey data in Jiangsu Province were selected.Probit model and OLS model were used to empirically analyze the influencing factors and mechanism of ecological cognition and environmental regulation on household garbage payment decision-making,verify and put forward research hypotheses one by one,draw research conclusions and put forward countermeasures.The main conclusions of this thesis are as follows:(1)Household refuse treatment is single.52.02% of the households tend to choose the simple treatment of household garbageⅠ,that is,most of the household garbage is not sorted,throw out all the garbage together,32.55% of households will carry out household garbage Ⅱ treatment,11.13% of the respondents classified household garbage into recyclable,meal,other class Ⅲ resource treatment.One hundred farm households were treated with toxic and hazardous care on the premise of Class III treatment.(2)Ecological cognition significantly affected household garbage payment intention,and environmental regulation significantly improved household garbage payment intention,but inhibited household garbage payment level(payment behavior).It is embodied in three dimensions: guiding regulation,incentive regulation and binding regulation.Guiding regulation has a negative relationship with household garbage payment level,while incentive regulation and binding regulation both positively promote farmers’ willingness to pay.Environmental regulation negatively regulates the relationship between "ecological cognition and household garbage payment intention" through guiding regulation dimension,while positively regulates the relationship between "ecological cognition and household garbage payment decision" through two dimensions of incentive regulation and constraint regulation.(3)The negative effect of household age on household garbage payment intention was significant;The variables such as household annual income,household household garbage treatment method and policy cognition degree have a significant positive effect on household household garbage payment intention.Having or not having cadres positively affects the household garbage payment level of farmers;Health status positively influences household garbage payment decision.According to the conclusion of this thesis,the corresponding suggestions and countermeasures are put forward.Strengthen the cooperative management of rural environment,improve the level of farmers’ ecological cognition;Give full play to the propaganda role of the government and improve the execution ability of the village head;We will continue to implement relevant environmental policies and improve the treatment structure of rural household garbage.