Visual Elements Of Fengyang Flower Drum In Vine Tea Packaging Application Research

Fengyang Flower Drum has a long history and is a representative local art form in Fengyang.Through the application of Fengyang flower drum visual elements in rattan tea packaging design,the development value and cultural taste of rattan tea are deeply discussed,so as to design rattan tea packaging with Fengyang regional characteristics.Based on the application theory of Fengyang Huagu visual element in rattan tea packaging design,this paper makes an in-depth discussion on the application status of Fengyang Huagu visual element in rattan tea packaging design on the market through the analysis of user survey results.The application principles and methods of the packaging design of rattan tea were analyzed and summarized in detail from the aspects of the problems and causes in the packaging design of tea,visual design elements and so on.Firstly,the visual elements of Fengyang Huagu are analyzed and summarized.Secondly,on the basis of market research,the present situation and potential problems of rattan tea packaging were explored and deeply analyzed,and the basic principles and design forms of Fengyang flower drum visual elements in rattan tea packaging were analyzed,and then the patterns,colors,fonts,shapes and materials in rattan tea packaging were studied and summarized.Finally,based on the design and research of Fengyang flower drum visual elements in rattan tea packaging,the case of "Fengshang Anhui Tea" was deeply analyzed to demonstrate the standardization and feasibility of the research content.On this basis,it is hoped to provide reference for the packaging design of rattan tea in the future,and through the study of the course,it will be helpful to promote local brand image and products,and be beneficial to the packaging design research of other products.