Design Of "Diuka" Meal Replacement Milk Shake Packaging Based On Interactive Experience

With the improvement of people’s living standards and health consciousness,the demand for meal replacement shakes is gradually increasing because of their convenience,speed,health and low-calorie characteristics.As a functional food,it is more important to focus on satisfying consumers’ psychological needs.The interactive experience is based on the user’s psychological needs and behavioral habits,and the interaction between the consumer and the package aims to generate emotional communication,thus meeting the various needs of the consumer.How to apply interactive experience in the design of meal replacement shake packaging has become a topic that needs to be studied.This project takes "Diuka" meal replacement shake packaging design as an example and starts the research on the application of interactive experience in the design of meal replacement shake packaging,relying on art design,design psychology,consumer psychology and other disciplines to conduct in-depth research and analysis on the concept and development of interactive experience and packaging design,and discusses the knowledge and theory of interactive experience and the design of meal replacement shake packaging.It also analyzes the application of interactive experience in the packaging design of meal replacement shakes regarding application methods and characteristics and summarizes its application value.Analyzing the market positioning,product positioning and target group positioning of "Diuka",the design principles and methods of interactive experience in "Diuka" are summarized and discussed.Through the application of the interactive experience in the packaging design of "Diuka",we further verify its feasibility,meet the emotional needs of consumers and enhance the brand recognition to improve the product’s market competitiveness and consumer loyalty.