Research On Purchase Decision Of New Energy Vehicles Based On Personal Carbon Emission Trading Mechanism

In order to achieve the "carbon peaking and carbon neutrality " goals,China has implemented a series of energy-saving and emission-reduction measures,and has provided considerable support for new energy vehicles with great potential for emission reduction in the past.Since the carbon emission trading mechanism can directly control the total amount of emissions and provide economic incentives for trading entities to reduce emissions,after ten years of pilot operation,enterprise carbon exchange has been officially launched in 2021 and achieved certain emission reduction effects.The results show that the theoretical personal carbon trading has a significant incentive effect on the low-carbon behavior of individual consumers,so in the "post-subsidy era",the personal carbon trading mechanism can try to use as a new incentive policy to further encourage consumers to purchase new energy vehicles to reduce carbon dioxide emissions in personal travel.Based on the theories related to personal carbon trading,this paper considers the carbon emission cost of consumers’ car purchase,and aims to minimize the average annual comprehensive cost of consumers’ car purchase.In this paper,consumers’ new car purchase decision model and used car replacement decision model to comprehensively analyze consumers’ new energy vehicle purchase decision.Determine the critical carbon price and its influencing factors for consumers’ decision to purchase cars,and discuss the specific impact of influencing factors on consumer decision-making.The empirical data is used to calculate the critical carbon price,market equilibrium carbon price and preferential quota in the purchase decision model,and analyze the impact of changes in various factors related to new energy vehicles in the future.Finally,relevant suggestions and policy enlightenment are put forward for consumers and the government.In this study,it is found that the critical carbon price affects consumers’ decision to purchase a car.When the market carbon price is higher than the critical carbon price,new energy vehicles will become the best choice for consumers to purchase a car.The lower the critical carbon price is,the easier consumers are to choose new energy vehicles,and personal carbon trading can play a role in regulating the market.Under the personal carbon trading mechanism,as policy support and technological progress bring about a reduction in the purchase price of new energy vehicles,carbon emission factors,electric energy prices and other factors,the changes in the market equilibrium carbon price and critical preferential quota indicate that more consumers will buy new energy vehicles in the market and the preferential subsidies required by the government will be reduced.By reasonably adjusting the carbon allowances issued,the government can rely on the market regulation role of carbon trading to promote consumers to choose new energy vehicles and achieve emission reduction targets.