Research On Pricing And Emission Reduction Strategies Of Competitive Enterprises Under The Carbon Trading System

With the continuous development of global industrialization,greenhouse gas emissions continue to rise,which has severely damaged the earth’s ecological environment,and also caused extreme global climatic phenomena to erupt.Therefore,the development of a lowcarbon economy and reduction of carbon emissions in industrial production processes has become a recognized theme in the world today.In this context,the national carbon trading market was officially launched at the end of 2017,which indicates that China’s carbon emission quota will become a production resource for enterprises under this system,which will have a huge impact on the production and operation decisions of enterprises.And with the continuous deterioration of China’s climatic environment and the gradual increase of per capita consumption in recent years,consumers will also consider the carbon emissions in the production and use of products as an important consideration when purchasing.In this brandnew era,enterprises will not face the pressure of competition from competitors in the market,but also bear the dual pressure of emission reduction from consumers and national policies.Against this background,this article studies the two companies in a competitive environment,researching their optimal strategies for production and sales and emission reduction.First,in the context of carbon trading policies,this paper considers different consumers’ product selection preferences and low-carbon preferences,and at the same time for the multiproduct competition among enterprises in the market,the Salop model is used to construct a consumer utility function and further build Decision-making model of production,sales and emission reduction of two competitive enterprises.Both companies adopt a direct sales model,in which company A produces products that have undergone emission reduction treatment,while company B produces both low-carbon products and ordinary products that have not undergone emission reduction treatment.The article calculates the optimal decision-making of the two companies under the current background conditions through model calculations and further discusses the impact of consumer preferences and carbon trading market changes on corporate decision-making behavior through numerical analysis and graphical simulation.The conclusion shows that the increase in consumers’ low-carbon preference can effectively promote the selling price and sales volume of low-carbon products.At the same time,the conclusion also shows that the government should exercise certain control over the carbon trading price to avoid the increase in the selling price of the product due to the high carbon trading cost.Next,on the basis of the above research,based on the actual background,it expands and studies the mode of joint emission reduction when A company participates in the retailer’s leading supply chain.For the Stackelberg game model of the retailer-led supply chain,the impact of vertical cooperation and emission reduction within the supply chain on corporate decision-making is discussed,as well as the impact of the multi-product horizontal competition in the market on the decision-making of two companies and retailers.The conclusion shows that the degree of publicity of retailers to consumers will affect the emission reduction of company A,and will also affect the sales of company B’s products.In addition,due to the involvement of retailers,products that have not undergone emission reduction treatment will gradually be abandoned by the market.Finally,the above two models are combined with the actual situation of China’s auto industry for an example analysis,and some countermeasures and suggestions are proposed for the actual operation of the enterprise according to the analysis results.This paper takes manufacturing companies in the context of carbon trading as the research object,and incorporates consumer preferences and product competition into the scope of research.While enriching the research on the operation of competitive companies in the context of carbon trading,it also provides practical business decision-making It not only provides scientific basis,but also has certain reference significance for the implementation of relevant policies by the state.