Research On Development Strategy Of Aceros Chile S.A

The steel industry is one of the most important industries in a country.It is an industry integrating capital,technology and resources.It is not only an important foundation for a country’s economic development,but also related to national energy security,sustainable and healthy economic development and comprehensive national strength promotion.At the same time,as the main raw material for heavy industry production,an important role is played by steel in economic and social development,infrastructure construction and other fields.However,on the whole,the Chilean steel industry has obvious characteristics of "Big But Not Strong",which is also the shortcoming of the Chilean steel industry.At the same time,the internal competition of the Chilean iron and steel industry has been fierce,and the development of iron and steel enterprises has faced increasing difficulties and pressures.Improve product quality,speed up transformation and upgrading,and maintain the core competitiveness of enterprises.ACEROS CHILE S.A is a metallurgical company dedicated to manufacturing and selling manganese steel castings for ball mill liners and crushers in mines.It has a long history and tradition.Its business volume originally continued to grow,but its business volume and market position have declined in recent years.Therefore,this paper selects ACEROS CHILE S.A as the research object.Based on the strategic management theory,it comprehensively uses the enterprise strategic management analysis tools to deeply analyze the political,economic,social,technological and other macro environment,industry environment,as well as the internal human resources,production skills,marketing,information construction and other resources and capabilities of ACEROS CHILE S.A,on this basis,the development strategy and implementation guarantee of ACEROS CHILE S.A were clarified.After evaluating the internal and external key factors of ACEROS CHILE S.A through EFE and IFE matrices,it is found that the external environment of ACEROS CHILE S.A is in a state of weak advantage and the internal environment is in a state of weak disadvantage.Finally,through the comprehensive analysis of SWOT matrix and QSPM matrax,it is concluded that the development strategy of ACEROS CHILE S.A is suitable for the intensive growth strategy in the growth strategy.The specific implementation of the strategy is mainly through market penetration strategy,market development strategy and product development strategy..In the process of implementing the strategy,it is necessary to ensure the implementation of talents,technology,systems and other aspects.