Research On Carbon Emission Reduction Decision Considering Managerial Optimism Under Chain To Chain Competition

With the continuous deterioration of the natural environment and the increasing tension of resources,green development has gradually been widely concerned by society.Driven by both policies and the green consumer market,corporate managers hold positive views on the green markets and accelerate the green development of emission reduction in their own companies.However,in today’s policies and market context,it is still worth exploring whether managerial optimism toward the green market will benefit enterprises.Therefore,the thesis focuses on the impact of managerial optimism on emission reduction decisions in competitive supply chains under the carbon cap-and-trade policy,considers different types of competing managers(rationalism,optimism),constructs a competitive carbon reduction supply chain model to explore the impact of managerial optimism on emission reduction decisions of supply chain members,and further analyzes the optimal carbon reduction decisions under different emission reduction capacity scenarios.The thesis research involves the following two aspects:1.In order to investigate the influence of managerial optimism on the emission reduction decision of competitive supply chain members,three competitive supply chain game models considering the optimism of manufacturers’ managers are constructed in three dimensions: bilateral rationalism(the managers of both competing manufacturers are rationalistic),unilateral optimism(the managers of one competing manufacturer are rationalists and the other are optimists),and bilateral optimism(the managers of both competing manufacturers are optimists): model NN,model ON,and model OO.The impact of managerial optimism on the pricing,carbon reduction level,and profit of the supply chain system is investigated,and the optimal decision of the supply chain under different market scenarios(Green maturity of the market)is compared and analyzed.The results of the thesis show that when faced with different types of competitors,the impact of managerial optimism varies in different market coverage situations.The optimism of managers will improve the level of carbon emission reduction of their products to achieve lower carbon emissions in order to attract more green consumers;however,the trend of change in price and profits is variable,and there is a certain relationship with market coverage and the level of green awareness of consumers.2.Considering the differences in carbon emission reduction capacity of different enterprises(Maturity of emission reduction technology),the emission reduction capacity difference parameter is introduced to explore the impact of managerial optimism on supply chain members’ emission reduction decisions in the context of differences in emission reduction capacity.Four competitive supply chain models are constructed in three dimensions: bilateral rationalism,unilateral optimism,and bilateral optimism:model NN(the managers of both competing manufacturers are rationalists),model ON/NO(the managers of one competing manufacturer are rationalists and the other are optimists),and model OO(the managers of both competing manufacturers are optimists).The results of the study show that there is some variability in the impact of optimism produced by members with different emission reduction capabilities,the maturity of emission reduction technology is an important factor that can’t be neglected in addition to considering the green maturity of the market compared with the model without considering the difference in emission reduction capabilities.