Application Of Subcultural Style In The Design Of Independent Designer Brand

Subcultural style is an artistic and cultural ideological trend set off by social subcultural groups(mainly the youth group)in the field of art and opposed to mainstream culture.As a cultural form that accompanies marginal groups to resist the mainstream order,subcultural style,with its deviant aesthetic features,conforms to the fashion trend of personalization,youthfulness,and diversification in recent years,and gradually becomes an emerging cultural factor that cannot be ignored.A large number of independent designer brands with subcultural style attributes have emerged at home and abroad.They have deeply excavated the connotation of subcultural style,broadened the boundaries of popular culture,and created a diverse youth image.They have been recognized by millennials and Z Respected and favored by young consumer represented by generations.With the improvement of our people’s consumption level and aesthetic quality,subcultural style,as an imported product,has gradually entered the local field of vision and received widespread attention.However,most domestic studies on subcultural style stay in the field of sociology,and there are few comprehensive and systematic studies in the field of fashion and art.Therefore,based on the common cultural characteristics of subcultural style and independent designer brands,the topic takes independent designer brand clothing,a common carrier of subcultural style,as the research entry point,and analyzes the design commonality of different subcultural style forms in the application transformation.Sorting out and summarizing design methods can not only promote the continuation and innovation of subcultural style,but also inject profound cultural heritage into independent designer brands.The topic focuses on the specific design application of subcultural style in the clothing of independent designer brand.The article adopts the methods of literature analysis,case analysis,market research and practical demonstration.Firstly,it sorts out the formation and evolution of subcultural style,and systematically summarizes the specific forms of subcultural style evolved in the fashion field in different periods.Summarize the aesthetic characteristics and symbol elements presented in each stage;secondly,discuss the specific influence of subcultural style,and clarify the commercial value,artistic value and cultural value of subcultural style in the fashion field;Then,taking five independent designer brands with subcultural style attributes as a case,the analysis of style characteristics and element dismantling is conducted,and the common design elements and design methods of subcultural style in specific application practice are summarized;finally,through specific design practice Application and testing of the methodology were carried out.The article takes the subcultural style as the research object,puts it in the context of independent designer brands,and deeply discusses the cultural connotation and application value hidden under its diverse visual landscape.The project aims to extract and summarize the aesthetic characteristics and design methodology from the abundant design language of subcultural style through the application of subcultural style in the design of independent designer brand clothing,and clarify that the practice of subcultural style needs to always focus on its "resistance" Based on the core principles of design creation,it will broaden the thinking and provide theoretical reference for more design expressions based on subcultural style in the future.