Research On The Application Of WeiFang Kite Creative Design

Weifang kite is China’s intangible cultural heritage,and as an excellent traditional folk art,it is unique among many kite schools through continuous development and fusion,and has rich cultural value and artistic value.With the Weifang International Kite Festival held every year,the popularity of Weifang kites has been enhanced and Weifang kites have started to develop in the direction of cultural industry.However,the existing cultural products of Weifang kites are basically handicrafts of a single type,and the kite makers pay more attention to the kite tying process,and most of the product styles copy the tradition and lack innovation.The development mode of Weifang kite industry tends to be solidified and the market competitiveness is insufficient,especially the lack of proper integration with modern cultural and creative industries.Under the current implementation of rural revitalization strategy,non-foreign heritage culture and Shandong hand-made boom,this paper seeks innovative ideas for modern inheritance of Weifang kites by starting from cultural and creative design,researching the artistic characteristics,traditional craft and development status of Weifang kites by literature research method and field survey method,summarizing the available resources for this cultural and creative design,and extracting the basic shape and cultural connotation applicable to this design.Secondly,the design method and feasibility are sought based on the comparison and analysis of theories related to cultural and creative design and specific cases.Taking the Weifang kite as the entry point,starting from the selection of shape,optimization of color,integration of emotion and inheritance of skills,combining the cultural and creative products and the actual needs of people-oriented,on the basis of preserving the traditional essence and following the principles of cultural and creative design,we create a cultural and creative design rich in Weifang kite characteristics and following the aesthetics of the new era.This time,with the theme of "The Immortal Weifang Kite",the research on the application of cultural and creative design was conducted,hoping to better apply the aesthetic value and cultural connotation of Weifang kites to modern life,trying to empower the development of Weifang kites and promote the modern inheritance,innovation and transformation of Weifang kites.It promotes the publicity and promotion of Weifang kites while increasing the economic benefit and added value,makes Weifang kites return to the public with a new look,helps build the local cultural and creative brand of Weifang kites,enhances the local cultural self-confidence,and seeks a new sustainable development road and modern transformation road for the inheritance and innovation of Weifang kites.