Research On The Development Of Embroidery Tourism Commodities Of Yi Ethnic Group In Hezhang

Tourism development has become an important means for local economic growth and rural revitalization.Under the influence of tourism development,tourism commodities with local characteristics appear one after another,which not only enrichis local tourism forms,but also provides more opportunities for tourism consumers to buy tourism commodities.Tourism development in Hezhang County is late,especially the development of tourism commodities has been lagging behind,leading to the lack of tourism formats in Hezhang.With the development of cultural tourism industry,local tourism commodities have been paid more attention,which brings more tourism commodities to Hezhang,which is rich in ethnic cultural tourism resources.Based on the perspective of consumer demand and the market development trend of local Yi embroidery(Yi embroidery is the full name of Yi embroidery of the Yi ethnic group),this paper discusses the development of Hezhang Yi embroidery tourism commodities on the basis of tourism commodities literature and materials,and puts forward development suggestions to provide analysis for the development of Hezhang tourism commodities.By using literature research method,grounded theory research method and interdisciplinary research method,and according to RMP analysis theory,carries out R analysis(resource analysis),M analysis(market analysis)and P analysis(commodity analysis)on the resources,markets and problems of the current Hezhang Yi embroidery tourism commodities.The traditional function of Hezhang Yi embroidery tourism commodities is analyzed according to the grounded theory.And then,M analysis(market analysis),i.e.market empirical analysis,was carried out with questionnaire survey to investigate the current consumers’ functional demand for Yi embroidery tourism commodities in Hezhang County,and Kano model was adopted to specifically discuss the functional demand attributes of Yi embroidery tourism commodities in Hezhang County.Finally,combining with the RMP analysis of Yi embroidery tourism commodities in Hezhang County,this paper puts forward the development principles and modes of Yi embroidery tourism commodities in Hezhang County,and puts forward development suggestions based on this.This paper studies the development of tourism commodities of Hezhang Yi embroidery from the perspective of consumption demand,local Yi embroidery products,Yi embroidery resources and market,highlights the market-oriented research and development of tourism commodities of Hezhang Yi embroidery,enrichezhang Yi embroidery tourism commodities development research theory,improves the connotation and product chain of tourism commodities of Hezhang Yi embroidery,so as to enrich tourism commodities of Hezhang Yi embroidery.