Research On Optimization Of Customer Relationship Management In F Packaging Company

The rapid change of social civilization and science and technology has brought about the rapid development of trade and created economic miracles,but also intensified the competition of all walks of life.The words "minimalism" and "experience first" have become the focus of contemporary people.The quality of products and the service experience the company brings to customers have become the mainstream of modern competitiveness.The traditional business philosophy of winning by quantity has gradually been eliminated.Customers are the most important resources of enterprises.Enterprises also realize the importance of "customer centered",and gradually shift from focusing on production to service integration,while the role of customer relationship management is valued and utilized by more and more enterprise managers.This paper mainly studies small and medium-sized packaging companies with more than 20 years of production experience.After many years of practical accumulation,F Packaging Company has changed from a small workshop of ten people to an enterprise with thousands of employees and a factory area of up to 100 mu.Its main products are positioned to manufacture packaging products for cosmetic finished products companies,mainly including plastic,cardboard,etc.Its main customers are some domestic independent cosmetics companies and some packaging integration enterprises.In the face of the rapid development of foreign trade and product upgrading,the company’s business volume has also increased rapidly year by year.The original customer management system has been unable to support the current industrial scale.In addition,the low cost of industrial entry,the high competitiveness of the industry,and the company’s frequent production problems have led to the loss of some customers and business opportunities.In order to maintain the position of enterprises in the industry and stabilize the advantages of enterprises,it is imperative to optimize the company’s management system.Based on the basic theory of customer relationship management,the article fully analyzes the current situation and trend of the packaging industry at home and abroad on the basis of sorting out the current situation of customer relationship management of F Packaging Company,and further combs the problems in customer relationship management of F Packaging Company,and finds that the company has some problems in customer relationship management: marketing effect is not obvious,and new customers are few;The internal communication is not smooth,and the goods error rate is high;The after-sales follow-up is not in place,and the relationship management is poor.The reasons for these problems are the lack of effective customer management tools,the lack of perfect business process management,and the lack of closed-loop customer information network.On the basis of in-depth analysis of the main causes of the problem,the paper pointed out that the customer relationship management optimization of F Packaging Company needs to improve the customer relationship management system,optimize and improve the sales management system,and improve customer satisfaction.And through the establishment of internal supervision system,strengthen the corporate culture and improve the implementation of staff quality assurance program,provide guidance for other packaging industries to optimize customer relationship management system,which is conducive to the scientific development of China’s packaging enterprises.