Research On Community Participation And Community Empowerment In Ecotourism

As the fastest growing part of tourism,ecotourism conforms to the development trend of tourism,caters to consumers’ return to nature,enjoys the atmosphere of harmonious coexistence between man and nature,and brings benefits to local residents and communities while promoting the normal operation of natural ecosystems.In 2021,the Qinghai Provincial Government will formulate the Action Plan for Qinghai Province to Build an International Ecotourism Destination,which will promote the development of Qinghai’s eco-tourism industry.However,the development of ecotourism is based on community participation,and effective community participation requires the protection of rights,which makes the community and tourism related,so it is of great significance to study the impact of community empowerment on community participation.Under this background,this paper selects Shangshanzhuang Flower Sea Scenic Spot in Huangzhong District,Xining City as the research site,uses the community participation theory,empowerment theory and sustainable development theory,and adopts the literature analysis method,questionnaire survey method and interview method to carry out research and analysis.First,the theoretical content is sorted out through the literature analysis method to clarify the research direction and content.Second,the questionnaire and interview questions are designed to conduct pre research,After improving the questionnaire content and interview questions,the survey was carried out,during which the community participation and empowerment in the study area were understood.Finally,the structural equation model of "participation empowerment" was constructed based on the data obtained from the survey,and the impact of community empowerment on community participation was analyzed;The influence relationship among community participation willingness,community participation ability and community participation degree;The influence of political empowerment,economic empowerment,social empowerment and psychological empowerment on community participation willingness,community participation ability and community participation degree respectively,and put forward suggestions...