Research On Different Subsidy Strategies And Mechanisms Of Dual-channel Logistics Service Supply Chain Considering Corporate Environmental Behavior

With the rapid development of economy,environmental problems have gradually become prominent.As an inevitable trend of future development,green and low-carbon transformation in the logistics field is imperative.The logistics industry is not only a major energy consumer,but also a major carbon emitter,in warehouses,distribution centers,ports,transportation vehicles,ships and aircraft and other infrastructure,energy consumption is huge,carbon dioxide emissions exceed the standard.Under this circumstance,in taking the path of green and low-carbon development,logistics enterprises should implement positive corporate environmental behaviors,carry out green transformation of logistics services,and meet the expectations of the public.In fact,if logistics service providers carry out positive corporate environmental behavior and implement all-green services,they will face increased costs and compressed profit margins.Based on this,this paper takes the perspective of alleviating the pressure of environmental behavior costs of logistics enterprises as the starting point,discusses the optimization of logistics service supply chain on providing green services through the comparison of different schemes,and constructs a secondary supply chain model composed of a logistics service provider(FLSP)and a logistics service integration platform(LSIP)by using the Stackelberg game method.In this model,consumers can obtain services through two sales channels: direct sales and distribution,so this paper conducts a comparative study on the effects of different incentive mechanisms of dual-channel logistics service supply chain(LSSC).In this paper,in the absence of government subsidies,this paper compares the changes in logistics service prices,dual-channel demand,FLSP and LSIP benefits,and total supply chain benefits before and after FLSP implementation of positive corporate environmental behavior,and finds that the higher the enthusiasm of FLSP implementation of corporate environmental behavior,the greater the positive impact on the supply chain,but this behavior is not stable and sustainable.In order to achieve the long-term goal of improving the positive degree of corporate environmental behavior in the supply chain,this paper discusses the impact of different government subsidies and different channel subsidies on the degree of corporate environmental behavior.This paper assumes that there are four different subsidy methods for government subsidies for different participants and different sales channels.Through the addition of subsidy parameters,the enthusiasm of corporate environmental behavior,the price of logistics services,supply chain participants and the overall benefits under centralized decision-making and decentralized decision-making were compared and analyzed.The results show that the results of centralized decision-making are higher than those of decentralized decision-making.Government subsidies can incentivize FLSP to increase corporate environmental behavior and help FLSP and LSIP increase revenue.At the same time,the degree of corporate behavior and the added value of the income of supply chain participants under the government subsidy FLSP mechanism were higher than those of the government subsidy LSIP mechanism.Under the different channel mechanism of government subsidies,the comparison results have also changed accordingly according to the different proportion of government subsidies.Therefore,the government should adopt a reasonable subsidy mechanism and the corresponding subsidy ratio coefficient according to the specific situation.