Research On Green Supply Chain Decision-making Considering Corporate Social Responsibility And Government Subsidies

Since the 1970s,the information technology revolution has accelerated the speed of information transmission,connected the whole world unprecedentedly and promoted the development of the global economy.However,the production activities under the mode of extensive economic development have brought irreparable damage to the environment,as an effective way to achieve environmental protection and economic development at the same time,the green supply chain management has aroused widespread attention all over the world.And now,enterprises also began to pay attention to social responsibility.They not only pay attention to their own development,but also pay close attention to the rights and interests of the stakeholders,and strive to achieve the common development of enterprises and society.However,the enterprises are facing with various problems and pressure at the beginning of the green operation,resulting in a slight lack of motivation for the implementation of green supply chain.It is worth discussing how the government can take measures to adjust the traditional supply chain management mode of enterprises.Therefore,based on the above background,taking Y company as an example,this paper establishes a green supply chain model considering social responsibility to study the operation effect of green supply chain under the two factors of corporate social responsibility and government subsidy,and provides some theoretical suggestions for Y company’s supply chain operation and government subsidy strategy through the analysis of the model.By consulting the literature,based on the existing research on green supply chain at home and abroad,find the entry point of the research.Combined with the current situation of supply chain operation of Y company,this paper constructs the research model by using relevant theories.Firstly,under the green supply chain in which the manufacturer is the channel leader,by constructing the decision-making model of different supply chain members considering social responsibility,this paper studies the impact of corporate social responsibility on the pricing decision-making,green R&D investment,sales effort investment,market demand and members’ profits of member enterprises;Secondly,based on the above supply chain model,the government is introduced as an external factor.In order to alleviate the R&D pressure of manufacturers,the government implements cost subsidies to manufacturers,analyzes the role of government cost subsidies on the optimal decision-making of supply chain,the benefits of supply chain and social welfare under the social responsibility investment mode of different members,and discusses the most reasonable cost subsidy mechanism.It is found that whether the government adopts subsidy strategy or not,the awareness of corporate social responsibility of supply chain members is always beneficial to the development of supply chain.Manufacturers and retailers will perform better if they undertake a certain proportion of corporate social responsibility.With the increase of social responsibility awareness,manufacturers will strengthen product research and development,and retailers will also strengthen product publicity,which can improve the economic profits of the supply chain system and relevant members;However,the enterprise with social responsibility consciousness will lose part of their economic profits,while another enterprise in the supply chain will make profits,and the enterprise decision will be related to the proportion of responsibility sharing,which is the best when the retailer undertakes social responsibility alone;The government’s subsidy strategy for manufacturers can have a positive effect on the participating members of the supply chain.A certain degree of subsidy is a good behavior,which can enable manufacturers to concentrate resources to improve the technical level,then they can provide consumers with environmental protection products.The subsidy can indirectly improve the sales awareness of retailers.Under the government subsidy,the decision-making and benefits of supply chain members are better than those without government subsidies,but when the subsidy exceeds a certain threshold,the level of social welfare will decline;In addition,the sense of social responsibility of supply chain members can improve the efficiency of government subsidies.Manufacturers should make rational use of government subsidies to improve the social benefits of the supply chain and promote the long-term sustainable development of the supply chain and the society as a whole.