Research On Marketing Strategy Of X Company’s Hypoglycemic Drug G Product

One of the global public problems is diabetes,which has formed a relatively severe development trend and become the most serious disease in the world.The rising prevalence,long medication cycle,and related complications have all driven the fierce competition among major pharmaceutical companies in this field.Continuous attention to hypoglycemic drugs,with the help of diversified types of media platform,diabetes link for disease monitoring and diagnosis,combined with the actual rational choice treatment method,accurate evaluation of drug efficacy,SoLoMo marketing in the internet under the development will adjust the previous one-way prescription diagnosis and treatment methods for patients.Multinational pharmaceutical enterprises are facing severe traditional academic marketing promotion,there are significant homogeneous marketing problems,especially the national centralized procurement system(VBP)in 2019,facing the pressure of "patent cliff" of drug life cycle,pharmaceutical enterprises according to the technology development direction,take positive measures to promote brand marketing strategy adjustment,marketing strategy can be good for doctor and patient demand,accelerate academic promotion,launched a series of promotion mode in response to the current environmental demand,so as to continue to maintain the pharmaceutical market share and growth in China.For X company traditional marketing strategy,this paper with the help of internet marketing SoLoMo mode to strengthen innovation adjustment,actively seek breakthrough progress,establish X company and doctors and two-way communication media,strengthen enhance the viscosity and correlation between both sides,enhance the product line competitiveness,increasing market proportion,make G product get rid of the backward dilemma that is not known to doctors and patients because it is later than the listing of similar products,and increase its sales scale and market share in China.Based on the marketing theory,this paper refers to the SoLoMo marketing model,interviews and research,reference to the industry frontier literature and Evidence Based Medicine(EBM),for g+G product marketing using literature research method,comparative analysis,questionnaire method,with the PEST tools for systematic analysis.Through the 4P strategy analysis,we found the problems existing in the current academic marketing,introduced the SoLoMo model(social local mobile)in the prescription drug marketing of multinational pharmaceutical enterprises,and explored the specific situation of the application of the SoLoMo model in the G product marketing link.Target customer engagement and relationship marketing based on Social model;under the influence of policy and system,Local model based on traditional localized academic promotion,field interaction and sign-in with mobile electronic devices and steadily improve customer relationship and engagement;Mobile mode will integrate target customer fragmented time,actively innovative path to conduct one-to-one visits,provide more diversified choices to the target customer base.In order to implement SoLoMo based G product marketing strategy,the guarantee strategy covers creating efficient and excellent learning team,improve resource distribution mode,enhance marketing efficiency,strengthen management marketing plan,develop scientific and reasonable talent strategy policies;actively innovate and optimize marketing mode and promote personalized medical development.The author is committed to the research of this paper,enabling large multinational pharmaceutical enterprises to adapt to the marketing model in China,especially pharmaceutical companies mainly for chronic drugs and facing the influence of VBP to provide some Counterm0 easures and development help.