Innovative Application Of Moon-themed Patterns In Mooncake Packaging

Moon worship originated in the primitive times,in ancient texts and books are recorded,with the progress of The Times,the moon worship gradually folkloric,then popular,the Tang Dynasty became an official holiday,until the Northern Song Dynasty,the official lunar calendar August 15 as the Mid-Autumn Festival.Today,the Mid-Autumn Festival has become the second largest traditional festival in China.As a common food of the Mid-Autumn Festival,moon cakes have a long history,and the packaging of moon cakes has attracted much attention.However,in recent years,the packaging of moon cakes frequently appears excessive packaging,outdated form,lack of cultural connotation and other problems.How to keep the original traditional culture of moon cake packaging and not separated from social development has become an urgent problem for us to solve.Based on the basis of packaging design,this paper analyzes and summarizes the formation,evolution and existing problems of mooncake packaging by taking the Mid-Autumn Festival culture as the research object and integrating the research methods of art and aesthetics.Firstly,through questionnaire survey,literature classification,market research and other methods to collect the relationship between consumers and the moon cake market,to provide reliable data basis for the writing of the paper.Secondly,it analyzes and summarizes the cultural origin and artistic characteristics of the traditional moon-themed decoration to provide the cultural theoretical basis and the extraction of design elements for this topic.Finally,the development and status quo of the moon cake packaging design are analyzed and summarized,and the corresponding design ideas are expounded in accordance with the basic design principles.According to the above literature and information summarized by the author as a foundation,strive to carry out innovative design in four aspects: first,inherit the Mid-Autumn festival traditional culture connotation design;Second,the interesting design of young consumer groups;Three,to achieve multiple use of the structure design;4.Creative design of relevant elements.The design practice of this paper is completed by using exaggeration and deformation and other design techniques to carry out innovative design and application of Mid-Autumn decoration in packaging.The innovation of this topic lies in the interpretation of traditional Mid-Autumn Festival culture,combined with the needs of contemporary market culture,redefine the design rules of moon cake packaging,explore the innovative development of moon cake packaging design under the background of traditional Mid-Autumn Festival culture,and realize the spiritual interaction between traditional culture and modern design.We hope to enhance the cultural connotation of mooncake packaging design,promote the inheritance and development of Mid-Autumn festival culture,and arouse people’s awareness of national culture protection.