The Study Of Moon Cake Packaging Design Under Customized Consumer Trends

Mankind is entering the custom of the times,this is the global economic development,scientific and technological progress,the market mechanism to improve and consumer spending outlook mature jointly promote the results of the social consumption patterns of development and the survival and development of the inevitable trend,but also the future survival and development important business model,the main features of the modern market is the diversification of customer needs,the needs of the fast-paced changes in the market and global competition,customer-oriented,fast-changing,competitive features more prominent.As the economy continues to develop,moon cake production enterprises are facing the market environment has changed dramatically: the consumer market is no longer the traditional "seller’s market" but has become a "personalized buyer’s market",the market has moved from product competition compete to improve the brand and service competition.With the expansion of moon cake market segmentation and further,no longer satisfied with passive consumers choose moon cake packaging demand,on-demand customized services has gradually become a universal demand,people are gradually moving towards private consumption of moon cake custom trend,through personalized moon cake packaging to express its mind.This article from the current moon cake consumer culture and sales channels,analyzes the moon cake market consumer psychology and consumer habits,and then describes the moon cake packaging design of existing problems and generate reasons for the change,leads to the moon cake packaging design customization trend,propose customized design moon cake packaging design problems encountered in the development,and make recommendations for improvement.Finally,moon cake packaging design customization mode feasibility analysis,the theoretical basis for the promotion of research moon cake packaging design customization.In order to be able to customize the appearance of design in other areas packaging reference.