Research On Packaging Design Of Panda Craft Beer "Music Festival Theme"

China’s beer market is vast.Although brewed beer is still a minority group,it has great market potential.In recent years,a large number of local brewed beer brands have been born.Among them,panda brewing is a typical excellent local brewing brand.As the domestic traditional industrial beer market is nearly saturated,brewing beer is a new growth point in the beer industry,and the promotion of Panda brewing beer is in need of further development and excavation.In recent years,domestic music festivals have been held extensively in various places.Music festivals have gradually become the gathering activities of young people who love music.The scene of music festivals has also become an important venue for the promotion and sale of various brewed beer brands.Packaging design,as an external image display of product brands,plays an important role in the promotion of panda brewed beer.On the basis of studying the packaging design of fine brewing beer in China and the audiences’ attributes of domestic music festivals,and combining the brand profile and brand concept of the local fine brewing brand "Panda Fine Brewing",this paper designs a series of targeted thematic packaging for the festival,which highlights the fashion,music theme and Youth Literary and artistic flavor of young people.Compared with bright colors,abstract and concise graphical symbols are used to express the concept of brand.Through the research on the design of theme series packaging of Panda Fine Brewing Music Festival,this paper designs the theme series packaging of Panda Fine Brewing Beer Music Festival in practice.It is a practical exploration on the design ideas and methods of this kind of packaging,and also provides clues and design references for the design of wine packaging in China in practice.In theory,the packaging design of Fine Brewing Beer is in the following aspects: There are still some deficiencies in the theoretical research of wine packaging design,and the research on the theme series packaging design of the Brewery Festival is even more scarce.This research has laid a certain foundation and background for the theoretical research of this kind of packaging design,and has opened up a new scheme and research direction for the research field of wine packaging design in our country.It also has the actual marketing price for the promotion of the Brewery Festival market.Value,for the packaging marketing strategy of brewed beer has a certain promotion significance.