Research On The Application Of Chinese Traditional Food Culture Elements In Commercial Animatio

During the development of Chinese animation in the past half century,traditional nationalization has always been the direction of creation that has been hotly discussed and advocated by animation scholars.As a modern mass entertainment activity,commercial animation must not only meet the requirements of today’s pan-entertainment era,but also continue to develop excellent Chinese traditional culture.The characteristics of global communication of new media subtly guide the rapid transformation of public aesthetics,and bring new requirements and challenges to commercial animation guided by cultural identity.Human sensory feedback is the entry point for the direct communication of culture.Only by creating sensory stimuli to arouse perceptual resonance can animation reduce cultural alienation and achieve unimpeded cultural exchange.The intervention of traditional Chinese food culture elements rooted in traditional culture in animation,through the effective combination with animation,enables traditional culture to achieve non-literal cross-cultural expression,and produces a "harmonious but different" culture in an international environment with different cultural backgrounds Explore and pursue the renewal and dissemination of national culture from the animation level.The thesis takes the animation application of Chinese traditional food culture elements in commercial animation as the research object.From the perspective of commercial animation,it considers the particularity of animation expression of Chinese traditional food elements.Conduct a detailed discussion and research on several aspects of technology realization and its cultural connotation.The final positioning is the cultural thinking of the modern commercial animation industry,exploring the cultural influence and commercial application value of the elements of traditional Chinese food culture in animation,assisting the dissemination of traditional culture and national spirit through the commercial animation industry,and making Chinese commercial animation firmly believe in Chinese culture road of practice.