Research On The Development Strategy Of L Company

Intelligent mine is a vivid practice to promote the integration of intelligence and real economy,and it is also an important support to promote the energy revolution and accelerate the construction of new energy system,intelligent mine is an inevitable trend,and the intelligent construction of coal is inevitable.business areas.However,as Huawei and other technology giants have joined the intelligent mine track,L Company’s development space is compressed.How to enhance the company’s comprehensive market competitiveness,promote the company’s sustainable development,and consolidate the company’s leading position in the industry has become an urgent and primary issue for Company L.The empirical study not only has strong practical significance,but also can expand and deepen the theories related to strategic management.In order to select a suitable strategy for the development of Company L,firstly,the theoretical foundation for the study of Company L was laid by elaborating the relevant theories and literature review on the development strategy of coal mine intelligence.Secondly,the external environment of Company L was elaborated by using PEST analysis and Porter’s five forces model,and the political,economic,social,technological and competitive environments were considered comprehensively to clarify the characteristics of industry development,summarize the opportunities and threats faced by Company L in its development,and analyze the external factors by using EFE matrix:Company L is now able to effectively use the external development L Company is currently able to effectively use the external development opportunities and avoid the threats that the environment may bring.Again,starting from the actual development of Company L,we systematically analyze the company’s human resources,financial resources,customer resources and management capabilities,R&D capabilities,marketing capabilities,evaluate specific production and operation activities with the help of internal value chain,identify the key strengths or weaknesses of Company L itself,and analyze the internal environment using the IFE matrix:Company L is able to give full play to its strengths to overcome its weaknesses.Then,by constructing SWOT matrix,QSPM matrix,Boston matrix,and listing various different strategies under the combination of internal and external conditions,it is determined that L company’s overall strategy should choose a growth strategy,and the business level should eliminate inefficient business to optimize the business portfolio,and at the same time,around L company’s strategic mission,vision and development goals,formulate a matching and feasible implementation plan with L company’s strategy,which should pay special attention to two The first is to do a good job of scientific business planning,seize policy dividends,and continuously promote the development of the main business while expanding business areas with development potential,so as to seize more development prospects and profit space for the enterprise;the second is to continue to consolidate technological research and development capabilities,improve the product technology system,promote product standardization,optimize the marketing layout,expand the customer base,enhance the brand image,and do a good job of capitalization operation.Finally,the effective promotion of the development strategy is guaranteed from several aspects such as technical support,organization and management,and human resources.Through the study of Company L,the main characteristics of the intelligent mining industry in which it is located are analyzed in a more profound way,providing useful reference for the development of other industrial information technology integrated service enterprises,and trying to promote the intelligent construction of coal mines to a new level.At the same time,in the process of sorting out L company,some of the problems that still exist in L company were also found.It is only by strengthening strategic orientation,taking scientific and technological self-reliance and self-improvement as the main position of breakthrough development,cracking scientific and technological problems,improving the innovation system and further enhancing core competitiveness that we can promote the sustainable development of L Company.