Research On Optimization Of Performance Appraisal System For Sales Personnel Of JL Compan

A scientific and reasonable performance appraisal system can improve the work potential and motivation of sales staff and has an important impact on the long-term development of the company.In this paper,firstly,the theoretical background,meaning and content of performance appraisal at home and abroad are initially discussed,and on this basis,the concept of performance appraisal,theoretical basis,key performance indicator method and 360-degree appraisal method are analyzed in more depth to lay the foundation for studying the performance appraisal of sales personnel in manufacturing industry.Secondly,the questionnaire survey method was used to investigate and conduct an in-depth study on the actual situation of the performance appraisal system of sales personnel in JL Company.The analysis of the valid questionnaire shows that the current performance appraisal system of JL Company has problems such as unreasonable and incomprehensive appraisal index setting,irregular appraisal process,and low recognition of the appraisal system.Then a detailed analysis of the causes of the current performance appraisal problems in the sales department of JL Company was conducted,and specific optimization measures were proposed from several aspects such as the appraisal subject,appraisal index,and appraisal content of the performance appraisal system of sales personnel,respectively,in a targeted and focused manner.This study can also provide reference or make reference for other similar enterprises.