Study Research On The Design Of Cultural And Creative Products Of Helen’s Paper Cutting Art Under The Background Of Consumption Upgrading

China is in the third wave of consumption upgrading,the country’s economy has been upgraded,people’s quality of life has been improved,and their consumption level has also changed from the stage of food and clothing to the stage of prosperity.The completion of consumption upgrading makes the market competition more and more intense evolution,Helen paper-cut must have its own brand construction,highlight the brand advantage,in order to stand out in many brands.In recent years,our country is paying more and more attention to the development and inheritance of intangible cultural heritage.Design of non-cultural creation products has a vital role in economic development.This topic is mainly to study the design of Helen paper-cut cultural creation products,auspicious patterns as the entry point,the combination of paper-cut art and modern daily necessities,increase paper-cut market benefits at the same time can also better promote Helen paper-cut art,let consumers know that Helen paper-cut and "not only paper-cut".The design products need to meet the aesthetic of modern people,which plays a vital role in the study of Helen paper-cut,but also plays a role in promoting the development of local economy.